First worn by 19th-century French sailors —a pattern chosen so they’d be easier to spot if they fell overboard. Later picked up by artists rebels and minimalists. A uniform for those who prefer quiet impact. Sheep inc keeps the design. Rewrites the fabric. Crafted from superfine regenerative Merino.Light. Breathable. Odour-resistant.Soft enough to forget. Strong enough to remember.Subtle stripe. Sharp silhouette. No noise. Just structure.
From sea to street, Sheep inc keeps the design, but rewrites the fabric, in Merino. Merino’s moisture-wicking superpowers soak up 30% of its weight in moisture and still feel dry. Keeping you fresh all day long.
Naturally anti-bacterial, our Merino fibres prevent odour build-up by locking in moisture and repelling bacteria. Stay odour-free, even after multiple wears, without the need for constant washing—a must for sustainable and low-impact living.
Your personal climate control system, powered by nature. Our Merino wool works like magic—the wool’s natural crimp structure creates insulating air pockets, making it an expert in temperature regulation, no matter the season. Think of it as nature’s A/C, no thermostat required.
At Sheep Inc, each knitwear piece tells a story, starting with a single thread spun from the fleece of a hand-selected Merino sheep. The journey of every garment can be traced back to its origin, thanks to the innovative Connected Dot, an NFC tag ingeniously integrated into the hem. This revolutionary technology offers full transparency, allowing the wearer to unravel the tale of their garment’s creation with a tap of a phone.
But their mission went beyond creating exceptional knitwear. They sought to reimagine the fashion industry’s approach to the environment. Instead of merely offsetting emissions, Sheep Inc strived to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process created. This vision led to Sheep Inc becoming the first carbon-negative fashion brand, a true pioneer in environmental responsibility.
In the eyes of the Founders, each Sheep Inc garment is not just a product but an embodiment of their vision, an artefact of the world they strive to create, and an invitation to join a journey that transcends fashion. It’s a dream, woven into reality, one stitch at a time.













When asked to rank personal style on a scale from one to ten, Brits gave themselves an average score of five, with Gen Zs aged 18-24 being significantly more confident in their ability to create a ‘fire outfit’ and scoring themselves a far higher average of seven.
And, despite the rise of e-commerce, 64 per cent of respondents said they prefer shopping in person. Leading reasons include the ability to try items on (80 per cent), judge quality in person (70.4 per cent), and avoid delivery issues (51 per cent).

