Probably best known for their denim, Guess was founded in 1981 by the Marciano brothers, French immigrants who transformed American denim with their slim, stonewashed jeans and signature 3-zipper design. Their bold, sexy style and iconic black-and-white ad campaigns quickly made Guess a cultural phenomenon, launching supermodel careers and embedding the brand in pop culture.

Expanding into watches, eyewear, and fragrances, Guess blended European flair with youthful American spirit, collaborating with celebrities to stay fresh and aspirational.

But it’s their fragrances we are lamenting on today, principally, the launch of their Guess Iconic for Men. The fragrance harmonises with a classic GUESS design cues as seen in Guess’s fashion lines and the counterpart f male fragrance.

This is an irresistible scent balance an earthy vetiver, warm labdanum and animatic suede accord which serves as a long lasting base to complement any journey. The aromatic notes weave through the heart blending compelling clary sage and geranium for an instantly fresh attraction. A spicy introduction of Sichuan pepper, black pepper and bright mandarin instantly sees the attention.

“For us the fragrance really capsulates, the feeling of freedom, attraction and confidence. We wanted the wearer to feel empowered to be bold and daring.” Stated the perfumers Claude Dir and Gino Percontino of Mane, the international perfumers who draw on over a century of know-how in fragrance creation and extraction technologies, to mix precious, essential oils and innovative molecules into their creations which have included in past for such houses as Hugo Boss, Calvin Klein and Lacoste.

Founded in 2015, Wax is a London-based brand born out of a desire to make clothes with character. What sets Wax apart is their focus on sourcing unique fabrics, weaves, textures, patterns and prints from sustainable mills and partners who believe in doing things right. Their designs are inspired by the talented people they have met on their travels, alongside the brand’s British heritage, creating characterful pieces that will be worn and re-worn.

For the Summer they are expanding their offering category to Sunglasses! Their new sunglasses collection consists of five new styles across three contemporary silhouettes. This launch represents an exciting new chapter for the brand, expanding its offering while staying grounded in its core values of design integrity and sustainability. The collection includes one sleek metal frame and four crafted from Eastman Acetate Renew – an innovative, sustainably sourced material that aligns with Wax London’s ongoing commitment to responsible craftsmanship. Blending timeless design with modern sensibilities, each pair captures the essence of the brand’s aesthetic – elevated, functional, and effortlessly wearable. The sunglasses are fitted with category 3 lenses, delivering 100% UV protection, and are finished with refined details such as an embossed Wax logo on the temple end piece.

Eton and Tretorn celebrate their shared Scandinavian mindset in a capsule refreshed with heritage logos, bringing old school charm, and a fresh take on classic styles that resonate with both brand’s audiences.

The two iconic Scandinavian brands unite for a tennis-inspired capsule collection—where sportswear meets modern tailoring. Blending influences from vintage tennis, collegiate prep, and contemporary tailoring, this collaboration speaks to a new generation—style-minded individuals and creatives who move fluidly between work, play, and everything in between. Designed for those who want to bring an off-court streetwear vibe into their wardrobe, the collection offers a new perspective to preppy dressing with a relaxed, effortless energy. Whether worn as a full look or mixed into an existing wardrobe, the pieces offer an upgrade on classic sportswear—one that plays with tradition while rewriting the rules.

Eton and Tretorn Redefine Off-Court Style A meeting of two worlds: Tretorn, with its legacy in functional outdoor wear and innovative sportswear, and Eton, a menswear specialist since 1928. The unisex collection distills this fusion into a refined yet laid-back aesthetic, brought to life through a carefully curated color palette—deep green, navy blue, eggshell white, and sandy beige. Signature regimental stripes and bold vertical patterns à la Eton pay homage to classic tennis and prep-school influences, reinterpreted through a contemporary lens.

Relaxed striped shirts with a lived-in ease, a thick-knit varsity cardigan and vest are paired with tailored “track” chino and shorts. Reworked classic Nylite sneakers with playful, interchangeable laces, classic sports socks, and a preppy tie add pops of personality.

“Tretorn was among the first sneaker brands to emerge in the early 1900s, with our Nylite model becoming an iconic tennis shoe decades later. In collaboration with Eton, we’ve reimagined the Nylite with a contemporary twist—blending classic tennis-inspired aesthetics with fun details that allow for a personal expression for an off-court playground look.” — Carl-Henrik Hallèn, Head of Design at Tertorn.

Sunglasses are often referred to as the finishing touch that pulls it all together. Sunglasses, like our lives are best when kept simple. But with endless choices and fast-moving trends, finding the right pair can feel like another styling decision to overthink. The contemporary mens outfitter, Moss is changing that. This season, the British menswear brand is introducing six timeless Taylor Morris frames to complement both suiting and casualwear. For weddings, rooftop gatherings or daily coffee runs, Taylor Morris’ sunglasses are the kind of finishing touch that pulls everything together. From classic tortoiseshell to sleek black, each style has been selected to slot easily into every man’s wardrobe.

Founded in south west London in 2013, Taylor Morris is driven by a love of classic British design and exceptional craftsmanship. Its frames take inspiration from the city the brand was born in, with silhouettes named after London streets and neighbourhoods. Moss shares that same connection to the capital. With over 160 years of history, Moss has grown with the city, evolving its approach to tailoring to reflect the lifestyle of the men who wear it. Both brands believe in quality that speaks quietly, design that lasts and style that does not need to be complicated to make an impact.

Nicholas Dellaportas, Managing Director at Taylor Morris said of the collaboration;

“We are thrilled to be launching Taylor Morris London into Moss this summer. As a proudly British eyewear brand, partnering with such an iconic name in menswear is an exciting milestone. Moss shares our commitment to quality, craftsmanship and timeless style.”

In 2006, TOMS founder Blake Mycoskie pioneered the One for One model—giving away one pair of shoes for every pair sold, supporting larger health, education and community development programmes through strategic partnerships.

From their model and giving 1/3 of their profits for good to now focusing on bright futures for children everywhere, TOMS has always used business to give back to their communities.

105M+

Total lives positively impacted

100M+

Pairs of shoes given since their start in 2006

Now TOMS will be launching their limited edition collaboration, The Monochrome Edit with none other than celebrity stylist Jamie Mizrahi – best known for her work with the likes of Adele, Jennifer Lawrence & many more key players. 

The collection is inspired by Jamie’s love for monochrome dressing & primary hues, curating a product series rich in bold colours & sophistication. Finished in a luxury suede, the collection spotlights TOMS’ classic Alpargata design, elevated for style & comfort. 

In honour of this collaboration, TOMS has made a donation to Baby2Baby, a non-profit supporting a cause close to Jamie’s heart.