A recent study by men’s online store, Stand–Out has revealed the most popular looks per major U.K. City over the past 12 months and insights into the clothing preferences of the men living in each of these cities based on transactional data.

The study illustrates that the jeans favoured by most of the UK’s male fashionistas, including those living in London, Glasgow and Bristol are Levi’s Blue 511 Slim Fit Rock Cod Jeans. Most cities tend to go for dark wash jeans except Birmingham, who prefer to stand out from the crowd in light blue jeans that are ripped at the knees.

Converse trainers are style staples for men in London, Manchester, Liverpool and Bristol, with 3 out of 4 of these cities opting for the same style – Converse Optical White All Star Ox Trainers. Liverpool however, prefers a slightly grungier vibe with a pair of Converse Black/Mono Taylor OX Trainers.

Edinburgh and Glasgow like to channel a slightly more vintage aesthetic with the edgier trainer choice of New Balance and Saucony.

When it comes to outerwear, popular jackets and coats differ from city to city apart from London and Edinburgh where the preferred brand and style is the practical yet stylish Levi’s Black Berkman Trucker Jacket.

Jackets and coats are the second most popular clothing type in the chillier climes of Edinburgh and Glasgow as well as being the favourite clothing type across the whole of Scotland.

Also, it’s true what they say about Scotland – underwear and socks are nowhere to be seen in the top clothing types bought by Scotsmen over the past 12 months.

The similarities between the capital cities of London and Edinburgh continue with the favourite choice of t-shirt. The men living in these parts of the UK know that a simple white or black t-shirt will go a long way and is a true wardrobe staple when putting an outfit together. And they certainly know that you can never have enough plain tees, buying their favourite style in a handy two-pack.

In comparison, the men living across the other major UK cities are not afraid to sport a bolder look. The favourite t-shirts differ from brand to brand such as Vivienne Westwood and Religion and tend to display a pattern, large logo or design. Added to this, we know we’re only halfway through the league, but many football fans will confirm that Manchester is blue which is reflected in the sky blue t-shirt choice of stylish Mancunians, of course.

Let me paint you a picture on this dull January day, you are transported to the verdant hills surrounding Xalapa, Mexico and its vast coffee and citrus groves. From the Mediterranean cliff sides, to the azure waters of the ocean, to a beautiful estate nestled in the mountains. Close your eyes and take a deep breath and inhale, there you go, can you get it ? Of course you can the revitalizing blend of citrus and fresh herbs with woody accents for a refreshing crisp aroma. The modern, sun-warmed woods from Mexico.

And open those eyes again. Ohhh sorry your back at your desk, but see how vivid your imagination can be when you let go and your sense of smell is your strongest sense for recapturing past memories.

So how about each time you smell the subject of today’s post you’re able to carry yourself off to this South American paradise. The latest chapter of the John Varvatos Artisan story, Artisan Pure, this complements the other members of the Artisan collection and captures the light, natural and laid-back vibe by which the fragrance was inspired and likewise the look and feel draws inspiration from the light, airy natural-tone fabrics of John’s stylish and aspirational menswear line.

Everyone at some point in their lives has experienced that infuriating moment when you stand in front of a bulging wardrobe full of clothes and exclaimed, but I have nothing to wear, or words to that effect.

Well please let me do you the pleasure of introducing you to the digitally native menswear brand L’Estrange London whose aim is to simplify the male wardrobe so that you can achieve more with less.

Working to the ethos of, “We make clothes to look effortlessly smart for life. Whether it be a coffee, a meeting or drinks – never overdressed, never underdressed.”

Founders Tom Horne and Will Green, met at Edinburgh University and together founded L’Estrange. The concept behind it is to bridge casual and formal wear, starting by redefining the hoodie; smartening its image and creating a piece of clothing suitable for any occasion. L’Estrange have incorporated a solution-focussed design mindset, continuously re- evaluating to consider how they can better answer modern problems. They focus on creating clothing that adds value, not clutter, innovating to meet the needs of their customers instead of adhering to traditional seasonal drops. The brand offers a modern clothing system comprising of comfortable, season-less, versatile pieces that can be worn in multiple scenarios, stripping away the complexity traditionally seen in the retail industry.So in a world of hyper-convenience and overconsumption, L’Estrange endeavours to strip away the over complexity from you everyday allowing you to do more with less. Their modern clothing system comprises of comfortable, season-less, versatile pieces that can be worn in multiple scenarios.