Born from a dream of “creating a watch that never breaks.” In 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.

Heartbroken by a broken pocket watch given to him by his father, Mr. Ibe set about creating ‘the unbreakable watch based upon a triple 10 philosophy. It should be water resistant to 10bar, have a minimum 10 year battery life and most importantly, survive a minimum 10 metre drop. This new timepiece would go on to shatter the reputation of a watch as a fragile piece of jewellery.

G-SHOCK has  continued its evolution ever since and the G-SHOCK GA-2100 Utility Black Series is a new twist on the original iconic stealth model GA-2100-1A1 model, born by adding fluorescent highlights. These watches retain the simplified bezel lettering and black dial of the original

The three color options are the neon blue GA-2100-1A2ER, neon green GA-2100-1A3ER and neon orange GA-2100-1A4ER.

The neon colouring finds it way into details on the hands, hour marker tips, day indicator, and dial labels. The lightweight GA-2100 is still the slimmest G-SHOCK men’s model, and features a Carbon Core Guard structure with an interior case made of carbon fiber-reinforced resin. Other features include world time, stopwatch, countdown timer, 5 alarms, and double LED light with LCD backlight.

Coalo is a multi-brand fashion marketplace with a difference, one special difference, they pride themselves on  serving sustainable and ethical fashion to men. They house a mixture of established and upcoming brands in the premium fashion space all under one e-roof. The brands and clothes they stock are contemporary, timeless and therefore long-lasting. They choose the brands they work with on the following basis:

Great Design, Always They employ design thinking in the making of their clothing, creating an end product that lasts and is repairable.  

Environmental Impact Their end-to-end product cycle is as low emission as possible.  

Support Local Skills They work with local farmers, factories and supply chains.  

Sustainable Materials They use natural materials (linen, cotton and leather) all from certified sources.  

Conscious Manufacturing They take care of their supply chains, working hand in hand with their factories and farmers to improve conditions and the product. 

The brand’s collections are made for men taking their first steps back out into the world, whether it be travel or getting back to the office. The designs keep comfort in mind whilst exuding confidence and a contemporary look. Naturally, the materials are sustainably sourced and rendered into nice feeling garments that are soft on the skin.

All brands produce their clothing largely in Europe, with non-European factories being chosen for their sustainable credentials.

An example being the denim made by The Good Neighbour at the world’s first B Corp denim manufacturer in South America. Or Altid who work on the principle of, ”Clothes should not have to cost us our planet”. With a mission of being zero carbon and to reduce the environmental impact of fashion generally and Elliott footwear a brand with a minimalist approach to style and impact on the planet. Born out of a desperate need to act and created with a heart for environmental change. They launched the World’s first climate positive sneaker September 2018 and since become a member of the UNFCCC climate change initiative.   Inspired by Danish design, global art, elegant architecture and contemporary culture a path has found to combine ready-to-wear-everyday-footwear, climate action and a continued journey towards a sustainable profile.

Farah’s heritage originates in Texas, USA in 1920 but found it spiritual home in the Uk in the late 1960s. Famous for its hopsack trousers, Farah and its golden F-Tab logo has been adopted by many British style sub-cultures over the decades, from Mods to Rude Boys, and Casuals to Indie kids.

For FARAH MENSWEAR’s Summer collection they draw on something uniquely Northern rather than their southern roots. They are taking us back to 27th May 1990, a hot barmy day where in the small north of England town of Widnes, literally half way between Manchester and Liverpool and more known for its petrochemical plants, a cultural event took place which shaped and formed a generation, often referred to as this generation’s Woodstock. Four Northern lads who had formed a band had no idea the event and impact they would have on generations to come.

This collection is inspired by the Iconic Stone Roses gig at Spike Island. A day remembered for its chaotic organisation as it is for its cult statues in providing the blueprint for everything that would happen going forward in the 90’s. 

The collection is full of nostalgic 90’s nods to and references from deep collared necklines, cargo trousers and boxy-fitting parkas. With a colour palette born straight out of 90’s casual wear, vibrant redes mixed with washed-out charcoals and brighter tones of jade green mixed with pink to bring this collection to life for Summer 22.

Bolin Webb is the brainchild of founder Derrick Webb who wanted to transform the repetitive routine of shaving into a distinct pleasure for men by creating contemporary grooming tools and a luxury experience that could be enjoyed in every shave.

The collection includes the R1 set in British Racing Green and the Bolin Webb x Mr Slowboy Razor, which set sit alongside the full collection – the X1, X1 Matte and R1 ranges and the Prestige collection.

The newest arrival to the Bolin Webb collection is the new silicone wash bag, an essential companion with design excellence in mind, which launches in April on Bolinwebb.com.  Designed for both weekends away and trips further afield, the bag comfortably holds your personal effects: from electric toothbrush, deodorant and shaving foam, to your Bolin Webb razor and case of course!

NO ONE TRUE ANYTHING is a sustainable premium brand created and formed by Jake Posner, a true creative who struggled at school from being dyslexic and was told he would amount to nothing, leaving school with 1 GCSE.

The brand has steadily hitting the celebrity and influencer world gaining traction, even with Edward Enninful, the Editor-in-Chief at British Vogue, endorsing the brand to be part of “Bright Young Things” edition, as no one true anything drops it’s first official launch.

The brand that’s made to not make sense, due to a unique perspective on the world. Infusing rich trending styles with a unique perceptive on the world, with a design that aims to be timeless – incorporating minimalistic and simplistic, yet thought provoking, fashion statement led core styles, with sustainable production being at the heart of the brand.

At NO ONE TRUE ANYTHING, have a phrase that dominates the Ethos of the brand, “F/FAST FASHION”.

With a high-end, sustainable approach to streetwear, NO ONE TRUE ANYTHING has officially dropped its DEB—UT collection, leading with the PI-LOT capsule. The capsule showcases hoodies and t- shirts, with the purpose of fashioning a new outlook on how sustainable clothing should be perceived.

The world of fast fashion has had its moment and ruined the industry for too long, while causing a climate catastrophe and exploiting people. NO ONE TRUE ANYTHING wants to be seen as a brand that is pioneering and bringing sustainable fashion production into the world of high-end fashion.

The PI-LOT capsule is available now in limited pieces via www.noonetrueanything.com, where you can purchase 100% organic cotton, unisex colours, which have been made in Portugal, while paying a higher price for production, to ensure the seamstresses are paid more than a fair and living wage.