Spotlighting a bold new silhouette, Dickies, the world’s leading workwear brand, introduces the 247 Work Pant with a campaign led by diverse musical voices who reflect its versatile spirit. Launching first with content from Ezra Collective and Diego Naska, the creative captures a day in their world, unfiltered and in motion. From morning coffees to late-night studio sessions, the content offers an inside look at their routines and passions. Whether they’re working, creating or just living, the 247 Work Pant moves with them. Built to keep up, wherever the day goes.
“The campaign leans into real stories and creative communities, showing the 247 work pant in action across different moments and lifestyles.” said Filip Elerud, Global Brand Marketing Director. “It’s about versatility, ease and staying true to the brand’s workwear roots while evolving with a new generation.”
The 247 is a lighter take on Dickies’ iconic work trousers, engineered for round-the-clock wear in enzyme-washed 8.3oz cotton twill. Drawing inspiration from heritage styles like the 874 work pant and Double Knee, the collection updates these classics with a softer fabric and added phone pocket, built to meet the demands of modern life from morning to after hours.
247 continues Dickies legacy of durable and functional design, capturing the honest pace of life in the moment.
