Acqua di Parma latest fragrance, Buongiorno, is a first-of-its-kind release for Acqua di Parma in an ode to the Italian Art of Living—filling everyday with the art of vibrant sophistication and finding beauty even in the smallest moments and rituals. A manifesto of the spirit of Acqua di Parma where being Italian is about what you value, from life’s pleasures to the joy of the present moment.
This much-anticipated Eau de Parfum captures the essence of sparkling new beginnings inspired by the arrival of spring in the Tuscan hills, evoking the morning dew and the feeling of the first rays of the sun on your skin. The first barefooted steps in the garden one April morning after the rain has just stopped with a delightfully chilly sensation that brings goosebumps. Green notes of the fragrance are reminiscent of an uplifting freshness of the morning right after a night of rain as the sun rises, warming the skin. Buongiorno is crafted through the art of co-distillation, where petitgrain and basil are distilled simultaneously, harmonising their distinct characters into a single olfactory masterpiece. The fragrance opens with a robust aromatic top, featuring invigorating notes of lemon, spearmint, and rosemary, alongside the co-distilled basil and petitgrain. As the fragrance unfolds, it reveals a heart of lavandin and mandarin leaves, adding sophistication and balance. The dry-down features a luxurious blend of cedarwood, amber, and white musks, providing warmth and depth.
A standalone fragrance, the new Buongiorno comes in a striking yellow transparent-coloured bottle, a visual representation of the radiant freshness and vibrant energy that it embodies.
The Buongiorno experience expands with a bath and body and lifestyle range. It includes a hydrating Hand Balm, a Perfumed Soap Bar in a shape that echoes ancient columns of classical architecture, a sumptuous Hand Soap, and a hydrating Hand Lotion, both presented in elegant 330ml Art Deco-inspired glass bottles. The Buongiorno Tanti Archi Soap Bar Holder, designed by the acclaimed, Dorothée Meilichzon, features an intricate, monogram- like pattern crafted entirely from porcelain, made to hold the Buongiorno Soap Bar.
Each item reflects the enduring heritage of Italian craftsmanship, designed to elevate your daily rituals and personal care routines.
