Sizing up the Shirting market – Ronni

New menswear brand Ronni offers refined patterned shirts, distinct from the often-monotonous landscape of men’s fashion.  The designs are anchored in sophisticated colours that allow for greater wearability and complement a classic British wardrobe.  The shirts are cut by hand to ensure perfect pattern matching while breathable fabrics and loose tailoring bring exceptional comfort and ease of movement.

They pride themselves on making shirts with standout beautiful prints on premium sustainable fabrics. The shirts generous cuts allow you to move freely, while luxurious super soft fabrics drape and flatter all body shapes.

They aim to impact the environment as little as possible by utilising modern technical materials like Tencel cloth made from sustainably sourced wood, fully home-compostable packaging and Corozo buttons made from nuts. In fact the only plastic in Ronni’s supply chain are the recycled clothing labels and the small security clip on the hang tags. All Ronni’s packaging and hangtags are compostable, recycled and recyclable.

Their aim is that you love their shirts as much as they do, and you keep them forever. But if for any reason you want to sell it or pass it on, our reenforced stitching, excellent craftsmanship and strong fabrics ensures a life for your shirt long after your done with it

The six patterned shirts are thoughtfully designed with a range of events in mind, offering versatility and variety throughout the season.  Made from 100% Tencel, these shirts are luxuriously soft and smooth with an element of drape that provides an elegant silhouette for all shapes

Ronni is a joint venture between print designer Anna Chilton and entrepreneur El Green.

After spending 10 years as a print designer for some of the biggest retail brands on the high street including River Island, Topman and M&S and El has built two successful internationally recognised e-commerce brands from the ground up.

“We have built a company to be part of a positive change in the fashion industry. By only focusing on one high quality product, we can do it really well, reduce waste and be more responsible for the elements in our supply chain.” El Green.

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