The UK’s Affordable Supermarket Fashion Index, conducted by Wethrift, aims to determine which UK supermarkets offer the most cost-effective clothing line.
To do this, the team began by compiling a seedlist of supermarkets with clothing ranges and categorising them into men’s, women’s, and children’s sections.
They then compared prices across various clothing items and accessories, assigning each a score out of 10 using a normalised ranking function to contribute to an overall affordability score.
The analysis focused on the top five most popular items within each category (based on best sellers or highest ratings), calculating the average cost for each supermarket.
The report revealed the most affordable supermarket fashion brand, drumroll please, as being George at ASDA is the most budget-friendly for men.
Largely driven by the ongoing cost of living crisis, supermarket own clothing brands have soared in popularity in recent years as consumers rethink their spending habits.
In light of this, the report by the retail experts at Wethrift has found the most affordable supermarkets for men’s clothing and accessories.
George at ASDA leads the way, with a full outfit averaging £72.80, whereas Sainsbury’s TU Clothingis the most affordable for accessories at an average of £55.
To determine the average cost of a full outfit, the research examined the top five most popular items across jumpers, T-shirts, jeans, and coats.
The analysis also compared the average price of the top five most popular accessory items across various categories, including belts, hats, scarves, bags, ties and shoes, to calculate an overall average.
Following in second place for most affordable men’s fashion is Morrisons Nutmeg, with a full outfit averaging £73.40. Tesco’s F&F appeared to be the second most affordable for accessories, averaging £57.
Sainsbury’s TU Clothing ranked as the third most affordable across clothing, averaging £78.50. The third most affordable for accessories is George at ASDA at an average price of £92.00.
The research highlights Tesco’s F&F Clothing and Marks & Spencer’s M&S Collection rank as the most expensive options for men’s clothing, averaging £90.80 and £163.40, respectively, for a full outfit. 
