Who is crowned most popular sneakers of all time ?

Sneakers have evolved from athletic gear to global cultural icons. With high-profile collaborations, limited releases, and a vibrant online community, they’ve become more than just footwear – they’re a symbol of style, identity, and a booming global market with it estimated to be worth over £300 billion pounds in 2023.

With this in mind, experts sought to discover which sneakers take the crown as the most popular of all time. They utilised trends in Google searches  to find out the global monthly searches for popular sneakers, as well as Instagram to record the number of hashtags, totalling a final popularity score out of ten. 

The most popular sneakers of all time 

Rank

Sneaker

Instagram # ‘[sneaker]’

global monthly searches for ‘[sneaker]’

Popularity Score (/10)

1

Nike Air Force 1

2,400,000

2,543,931

9.80

2

Adidas Superstar

560,000

2,955,076

9.68

=3

Nike Dunk

1,300,000

1,701,003

9.64

=3

Air Jordan 1

689,000

2,486,372

9.64

5

Vans Old Skool

435,000

2,659,403

9.56

6

Adidas Samba

1,400,000

631,777

9.44

7

Nike Air Max 97

516,000

1,042,528

9.35

8

Converse All Star

282,000

1,542,893

9.32

9

Adidas NMD

175,000

1,689,142

9.12

10

Adidas Stan Smith

244,000

633,161

9.07

Sneaker Experts can reveal that Nike Air Force 1s are the most popular sneaker of all time with a score of 9.80/10. The staggering influence of the Air Force 1 is exemplified by an astounding 2,400,000Instagram hashtags and an equally remarkable 2,543,931 global monthly searches. Since they first came on the scene in 1982, new versions are still being released over 40 years after their initial introduction

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Shutterstock/yanishevska

Following on in second place are the Adidas Superstars with a score of 9.68/10. This exciting shoe, with a history spanning over 50 years, has garnered an impressive 560,000 Instagram hashtags and 2,955,076 global monthly searches. The enduring popularity of Adidas Superstars is seen in the widespread adoption by celebrities, such as Kylie Jenner and Gigi Hadid, who consistently feature these classic sneakers in their social media posts and public appearances. 

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Shutterstock/artyaroslav

Securing joint third spots are the timeless Nike Dunks and Air Jordan 1, boasting an impressive score of 9.64/10. These classics have amassed a notable 1,300,000 Instagram hashtags and draw attention with 1,701,003 global monthly searches, showcasing their enduring popularity in the ever-evolving world of sneaker culture. Likewise, Air Jordan 1 has a staggering 689,000 Instagram hashtags and2,486,372 global monthly searches. 

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Shutterstock/ Madcat_Madlove

In fifth place are Vans Old Skool (9.56/10), followed by Adidas Sambas in sixth place (9.44/10). Interestingly, the search interest for Adidas Sambas has surged by over +400% in recent weeks. 

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