New Era has been handcrafting some of the finest headwear in the world since 1920. Today, with apparel and accessories lines, the brand and its products sold in more than 80 countries.

So with the arrival of the colder seasons, New Era is embarking on a nostalgic journey through its extensive legacy of iconic campus fashion essentials and long history of warm varsity staples. Calling out retro letterman jackets, sweaters, hoodies, t-shirts, and headwear, New Era’s latest winter offering will keep you out of the cold this season. Kicking off the season, two adjustable 9FORTY curved visor styles top the collection. Made from recycled REPREVE fabrics, both styles feature a tonal colour palette which reflects the retro aesthetic of the collection with embroidered shoutouts to the brand’s founding hometown of Buffalo, New York and the company’s founding year – 1920. A series of recycled Polylana ribbed tonal beanies finish the headwear collection with minimal branding with a subtle New Era flag logo on the left side.

Reflecting previous seasons, pinstripe is a mainstay in the new collection and is featured on casual hoodies and t-shirts throughout. Referencing New Era’s early roots in the field of American baseball, contrasting pinstripes of dark green and black are set on a grey and white background. An archive New Era logo is also featured on the left breast of each casual in the brand’s historic cursive font.

A matching letterman jacket and sweater wrap up the collection in premium faux leathers, wool, and thick reverse weave cotton. Comparable to the headwear offering, the number ‘20’ features throughout, again a nod to the brand’s founding year and a celebration of New Era’s long history.


1 Comment

  1. 14/11/2023 / 07:17

    The New Era Varsity Jacket is a great way to revisit the golden age of campus varsity dressing. This amazing and stylish jacket features a classic bomber jacket silhouette with a variety of varsity-inspired details, such as the brand’s logo, colors, and lettering.

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