Nere, the Australian fashion travel brand, is very big down under and in has launched recently in the UK. Designed in Australia, with the simple vision of making travel more fashionable, affordable and fun. Nere offers a range of suitcases, travel bags and accessories for the style-conscious traveller who is seeking well designed high-quality travel products, at the best price.
Nere Founder, Felicity McGahan’s career spans over 25 years and three continents, leading Retail Operations, Visual Merchandising, Store Design and Marketing, as well as in General Management. She has held key executive roles for major multinational companies including Esprit, Reebok, Susan Australia, Gap and Cotton On. Felicity has had the privilege of working alongside, learning from and being mentored by some of the world’s most revered retail leaders who have inspired and informed her own brand of leadership. Felicity’s first overseas chapter had her relocate from Australia to London and the USA, before returning to Australia in 2003 to become CEO of Susan. In 2007 she returned to the USA to Gap Inc. as Vice President of Store Experience eventually expanding her remit to include Marketing & Creative Services, Global Store Experience and General Management of Gap Inc.
After launching in Australia and New Zealand in July 2022 Nere drove 45m in sales in 7 months. The brand’s vibrant collections have been an instant hit with customers, quickly outpacing all other well-known travel brands. Following this home-grown success, Nere is excited to offer UK customers the same bestselling range of stylish and durable pieces for outstanding value.
Made to inspire customers to embrace self-expression and possibility, Nere provides a selection of sizes and colours to pair and pair together with consumers’ wardrobe for any adventure.
Felicity McGahan, Group Chief Executive Officer says: “When Nere launched we saw the opportunity to reimagine the fashion travel category. It’s the perfect hybrid of taking all the colour trends from the global runways and blending it with everything we know about how to travel. We’ve created a brand that will inspire travel near and far through the seamless combination of fashion and function, at an accessible price point.”
Customers of Nere will discover four collections:
Stori – their most iconic suitcase in runway-inspired colours.
Wonda – their sleek and sturdy case in pared-back neutrals.
Caype – their case in a softer colour palette with rose gold accents.
Relm – their largest volume hard case in rich metallics.
Edit – their soft case offering and lightest suitcase yet. The collection offers a range across luggage and accessories including suitcases, mini cases and vanities; tote bags and duffle bags; and luggage tags, straps and pack as ing cubes. Newness across the colour palette, product upgrades and a continued effort to inject sustainable features will flow through the ranges continuously.
