WAWWA is a clothing brand based in the wonderful and creative hotbed that is Manchester, UK, with an important mission to prioritise the planet and people over profits. They use vegan, organic and recycled materials and are dedicated to making a positive social impact by paying fair wages and donating clothing through their 1+1 collection. In 2020, they established their own micro factory in Manchester and now produce most of their products in-house. They source materials from UK suppliers whenever possible to support local production and reduce their carbon footprint. The WAWWA factory operates on a made-to-order or pre-order model for the majority of styles, to minimise waste by producing only what’s needed
Their latest innovative venture is with fellow Mancunian based Cloudwater Brew Co, an award-winning, innovative craft brewery. Known for their dedication to quality, creativity, and pushing boundaries, Cloudwater Brewery has garnered global recognition for their exceptional beers. With an emphasis on seasonal ingredients, community engagement, and ethical practices, Cloudwater Brewery remains committed to innovation and creating memorable experiences for craft beer enthusiasts.
The partnership brings together their respective expertise and passion for sustainability and ethical resourcing to create an exclusive clothing range and a craft beer, both proudly made in Manchester, within a one mile radius of each other.
The collaborative clothing range merges WAWWA’s signature sustainable styles with Cloudwater artistic flair, resulting in a truly unique collection. By incorporating Cloudwater’s artwork, the range showcases an earthy-toned print that is actually a re-work of beer seen through the lens of a microscope, offering a fresh perspective on the beverage. The standout print is locally printed onto fabric in Manchester and crafted into garments in WAWWA’s micro-factory. The print can be seen as an all-over design across various pieces, including their Ezra Cuban Shirt, Zama Shorts, Jay Cap, and Boonie hat. Additionally, the collection features graphic prints on soft organic t-shirts and hoodies.
WAWWA’s popular cross body bag and totes also receive a beer lovers update. These accessories now boast four side pockets designed to perfectly fit cans, making them ideal for beach BBQs or picnics in the park. Each piece in the collection proudly features a redesigned WAWWA logo inspired by Cloudwater’s iconic branding.
In parallel, Cloudwater Brewery introduces a refreshing craft beer – One Mile Radius – brewed with passion utilising seasonal ingredients. This bespoke beer is guaranteed to tantalise taste buds with its fresh and zesty flavour profile. Brewed with a lead hop Waimea, a modern NZ version of classic US hops, delivering citrus and pine. It represents the fusion of brewing traditions, embodying the spirit of Manchester’s innovative manufacturing scene.
Andrew, Co-Founder of WAWWA Clothing. “Together, we aim to showcase Manchester’s talent, creativity, and sustainability ethos through our collaborative clothing range. This partnership represents our shared commitment to making a positive impact in our respective industries, while celebrating local craftsmanship.”
Paul Jones, Co-founder of Cloudwater Brew Co, added, “We are thrilled to collaborate with WAWWA Clothing, a brand that shares our passion for quality, working together with local independent businesses and pushing boundaries. Our new beer will bring together the best of our brewing expertise with Manchester’s vibrant spirit, to tantalise your taste buds.”
Their pre-order model reflects our commitment to sustainability, as it reduces textile waste by producing only the amount of pieces that will be purchased. Estimates suggest the fashion industry overproduces by about 30-40%. By implementing this model for the collaboration, it contributes to a reduction in fabric and fibre consumption, water usage, energy consumption, and transportation emissions.
