Monsieur Sirieix is probably best known as the Suave, Gallic maitre d’ who assists lonely hearts as part of Channel 4’s First Dates, well that and having a whale of a time with Messers Ramsey and D’Acampo on culinary jaunts around the world, it’s a hard life.
Well another matter Fred is known for, no not getting naked, quite the reverse, is his dapper attire and to further cement his status as one of the best dressed men on TV. The polished presenter is fronting a 23-piece collection, urging all to Recode the Dress Code for the new season.
Moss Bros. introduces First Dates’ Fred Sirieix as the face of its style evolution, with its, genuinely, strongest collection to date landing for autumn/winter.
Launched with a celebrity-filled event, DJ’ed by Melvin Odoom at London’s Institute of Contemporary Arts, the new collection focuses on softening formalwear and smartening casualwear by incorporating them together.
Urging men everywhere to redefine the rulebook of old and instead wear exactly what works for them, the Recode the Dress Code message encourages personal expression and dressing to feel good.
Fred’s 23-piece edit bridges the gap between casual and formal, featuring chunky and merino wool- blend knits, relaxed shackets and wool-rich joggers alongside his pick of the brand’s contemporary suiting options including checked styles in trending colours.
The camel velvet dinner jacket is a standout piece which gives a modern update to the traditional party look.
Speaking on his edit with the brand, Fred comments “I’m really pleased to have joined forces with Moss Bros. Together, we’re on a mission to make great style something everyone can enjoy. The knits, overshirts and jackets in my edit are so adaptable – you can dress them up or down depending on the circumstances.”
The Fred x Moss Bros. edit is available to shop online from Moss.co.uk and in stores.
