Jeffery-West was established back in 1987 and were best known for their quirky rock and roll inspired styles, which is no coincidence their fans include Noel Gallagher and Paul Weller.
Jeffery-West’s Co-founder Guy West has years of fun memories in some of the most legendary UK nightclubs and having lived for almost 18 months mostly in lockdown in our sweatpants, many of us are having big nostalgia for the halcyon days of dressing up with friends, hitting the dance floor (or field!) and having fun! So, in anticipation of nightclubs re-opening, Jeffery-West have launched its ‘Nightclubbing’ collection of six limited styles, paying homage to iconic British nightclubs and club nights from the 50’s to present day. The Blitz, The Saint, The Wag, The Hacienda, The Roxy and The Flamingo all bear the names of the iconic clubs and club nights on the soles.
The 70’s Playboy at Tramp; the Blitz Kid Dandy; the Wag club Soul Boy; the Hacienda Raver, most iconic fashion trends over the past decades have been born on the dance floors of legendary nightclubs.
In fact, whilst listening to the radio during the March 2020 lockdown, Guy heard two popular DJs discussing things they would not miss if they were to disappear when normality resumed. To Guy’s shock their main target was nightclubbing.
Having been inspired by, worked with and had years of fun memories in some of the most legendary nightclubs, these comments astounded Guy.
“I could not believe it! Vehemently disagreeing with them, I started to remember all the fan- tastic times spent in clubs and the incredible people I have met, many of whom have become lifelong friends. With these thoughts in mind, we decided to design an Homage collection for this significant part of our cultural history.”