Defying another generation – Calvin Klein DEFY

Since 1985 Calvin Klein has kept us Obsessed with has fragrances, bar maybe Chanel, no other fragrance house has managed to produced so many iconic and era defining scents, Obsession, Eternity, Escape, One.

With his latest men’s fragrance Klein invites us to DEFY! The fragrance and campaign embrace a journey of defiance, while exploring authentic truths and the contrasts within us men.

The campaign stars actor of the moment and soon to be a Marvel Eternal, Richard Madden in a series of vulnerable, self-reflecting and defying moments that culminate into a courageous leap of faith, a symbolic metaphor for personal defiance and daring to take risks. The accompanying still visual translates the powerful essence of the campaign featuring Madden seated on a rooftop with a restless stare in Calvin Klein’s iconic jeans and a timeless white t-shirt.

With a daring contrast of invigorating freshness and powerful woods, the fragrance defies expectations and evokes the ethos of the campaign, opening with an addictive blend of citrus highlighted by crisp Bergamot and fresh Lavender Absolute. The heartbeat of the fragrance and star ingredient, Vetiver Oil, is responsibly sourced from Haiti and provides a vibrant earthiness and irresistible rugged texture that compliments a rich and alluring base of Amber notes.

The masculine and woody fresh scent is captured in a modern and minimalist glass bottle carved with curved rounded edges and sharp linear lines, representing the duality of vulnerability and courage on the path to defiance. The cap and carton pay homage to Calvin Klein jeans with a matte textured blue denim inspired embossed finish and striking silver branding.


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