A brand that epitomises everything suave about travel and of course luxury luggage is Mulberry. Celebrating their 50th Anniversary, the brand have come a long way since their birth at the Somerset kitchen table of their founder Roger Saul.
Keeping it in the family, his sister designed their instantly-recognisable tree logo – both that, and the name “Mulberry” come from the trees he would pass each day on his way to school. The first designs were buckled leather belts, with other collections following soon after, including the original bags and womenswear. The hallmarks of these Mulberry collections – timeless design coupled with traditional quality – are threads that run through everything they create.
The Typography Capsule loudly reinforces Mulberry’s Made to Last commitments and plays proudly to their brand DNA. The collection offers iconic silhouettes, with a contemporary graphic treatment, in their newly launched Eco-Scotchgrain. Mulberry’s much-loved heritage material Scotchgrain has been reinterpreted to sustainable standards, with the introduction of Bio-Synthetic material – using inedible foodstock that would otherwise go to waste.
The typography design has been created, developed and coloured in-house by their design team. Digitally printed onto Eco-Scotchgrain, the print is textured with the material’s distinctive ‘pebble’ grain., creating an original abstract print.