For some 40 years now GUESS have been disrupting the luxury fashion Denim market, either through their innovative marketing campaigns or their product themselves. GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products.
For This season, the Denim giant have created a fun loving, playful collaboration using the unmistakable designs of FriendsWithYou. In partnership since 2002, Samuel Borkson and Arturo Sandoval III’s FriendsWithYou designs are created for the sole purpose of spreading the positive message of Magic, Luck, and Friendship and are influenced by the simple perspective that happiness is found in everyday life. During the last eighteen years, FriendsWithYou has gained international recognition as a pioneer in the field of experiential art, actively working to spread the message of connectivity around the world, with a simple mission to become ‘Friends With You’!
The GUESS x FriendsWithYou capsule features an assortment of statement pieces, crafted with cool embellishments including embroidery and logos in vibrant colours. Cloud graphics are splashed throughout the collection and are a nod to light and serenity.
GUESS admires the FriendsWithYou message of spreading positivity and happiness through its artwork and shares a like-minded approach by creative exploration through colour and having fun with collections. FriendWithYou’s anime aesthetic from the lens of a high-end artist puts a unique twist on this capsule collection.
“At GUESS, we’re always looking to inspire our customers,” says Brand Partnerships Director, Nicolai Marciano. “We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.”
The 81-piece capsule features an assortment of statement pieces for men and women, crafted with cool embellishments including embroidery and logos in vibrant colours. Cloud graphics are splashed throughout the collection and are a nod to light and serenity. The collection has a big emphasis on diversifying techniques and was designed to provide each piece a unique feel.
The women’s assortment features a selection of tees, a polo shirt and short sets with a textured terry cloth and cloud print as well as cropped hooded sweatshirts, puffer jackets with cloud hoods, tracksuits and a matching denim set. The colour palette consists of rainbow colours in the form of red, orange, yellow, green and blue. The men’s collection mirrors the women’s bright colour palette and features shirts, logo tees, hoodies and a matching denim set. Accessories including watches and backpacks are also part of the collection.