For over 115 years, Mens grooming brand Gillette has delivered precision shaving to over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash.
Recently the brand announced the launch of King C. Gillette, a new brand which promises to give men with facial hair the ultimate at-home grooming experience, no matter what their facial style is. Inspired by over a century of innovation and grooming experience and bearing the name of their founder King Camp Gillette, no word on a lie, the grooming facial haircare range will bring al of their expertise to life, with a complete collection of tools and facial hair care products that are crafted to help men perfect their unique look and enhance their personal grooming ritual.
The King C. Gillette tools, accessories and facial hair care products – which include the iconic double-edged safety razor that was pioneered back in 1901 by King C. Gillette, and in a first for the brand, specific beard-care products – promise to support men with facial hair to look, feel and act their best every day by giving them the best tools of the trade to master their personal at-home grooming regime.
Gary Coombe, CEO, Gillette commented “We’re excited to announce the launch of the King C. Gillette range – the first complete line up of products & tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name. All men have their own grooming styles and at home rituals which are personal to them, and so we’ve put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It’s the one-stop shop for grooming that men have been looking for.”
King C. Gillette revolutionised the male grooming experience with the development of the safety razor in 1901, an innovation which made the ritual of at home daily grooming a mainstay for men across the world.
The range – can be categorised into three sections; shave & edge, trim and care, will feature:
Shave & Edge:
• Double Edge Safety Razor and blade refills – an icon of style for precise edges
• Neck Razor – designed for sensitive skin to shave neck and cheeks
• Shave and Edging Razor – with 5 premium blades and precision trimmer for edging
• Transparent Shave Gel – designed for easy styling, infused with white tea
Trim:
• Beard Trimmer – cordless with 3 interchangeable combs, for all beard styles
Care:
• Beard & Face Wash (350ml) – refreshing cleanser infused with coconut water
• Soft Beard Balm (100ml) – conditioning balm with cocoa butter
• Beard Oil (30ml) – with argan oil to soften facial hair
King C. Gillette is launching in store at SuperDrug in the UK and online at SuperDrug.com and kingcgillette.co.uk
