Iconic French brand Armor Lux is known for making high-quality, long-lasting, traditional garments. Whether it’s a rugged workwear jacket made for the young bohemian sailors of the French Riviera, or one of the brand’s popular smocks worn as much on the streets of Paris, as it is on terraces across the continent, their clothes are seen globally in all walks of life. But that’s not all if you visit their website or have the pleasure to visit one of their many stores you will be invited to partake in celebrating the Armor Lux lifestyle in Mens, womens, kids, homeware and Grocery sections!!!
For SS20 it’s no different. They’ve unveiled their next collection that will put some colour into this typically grey weather. Taking some of their most classic and iconic pieces, Armor Lux has given their entire collection a summer-ready makeover, playing and using a variety of pastel colourways throughout.
Classic garments like the Breton Tee, Fisherman Chore Jacket, Logo Crew Sweat, Heritage Crew Knit, Cable Knit Jumper and the humble Rugby Shirt have all undergone a seasonal makeover.
While we are still in the midst of Winter ‘19 and the sun does seem some way away, why not think ahead to the warmer climates and begin planning out your summer rig in plenty of time?
The Breton Pride Shirt is designed and produced in Brittany, France by Armor Lux. A vintage Breton Shirt was featured in MoMA’s exhibition Items: Is Fashion Monitor? Originally developed to increase sailor’s visibility, this 21st-century version shows up for gay rights.
in 1938 The Bonneterie d’Armor was founded in Quimper from the desire of one man: Walter Hubacher. At the age of 31, this Swiss man of Alemannic origin made the bet to create and produce high-quality underwear under the Armor Lux brand name. in 1982 Armor Lux continued to develop and launched a network of stores. in 1997 The Bonneterie d’Armor was taken over by two Breton industrialists who wanted to perpetuate the business of the company in Quimper: Jean-Guy Le Floch and Michel Gueguen. in 2007 The French railway company SNCF entrusted Armor Lux with manufacturing its controllers’ new outfits and in 2014 SNCF and GEOPOST choose Armor-Lux to entrusted Armor Lux with manufacturing its employees’ new outfits.