WORDS BY ISAAC PERRY
ASICSTIGER, Footlocker and Visionarism have come together to create their own range of trainers! Thierry Tek and Ste Wing the co-founders of Visionarism went all in for this collaboration travelling across some of Japan’s key cities and eventually arriving at the home of ASICSTIGER in Southern Japan, in the city of Kobe, looking into the local culture and traditions, making the designs of these trainers something individual which we haven’t seen before.
The duo created two variants of the HyperGEL-LYTE one in black and one in a white colour way. The design process took 12 months and the duo also travelled to footlockers hometown in New York to learn more about the brand and its values!
The HyperGEL technology is renowned for its extreme comfort and the next in the HyperGEL series is the HyperGEL-LYTE it perfectly holds the design elements, however is even more comfortable and lightweight then seen in the more original sneakers!
They have also created a middle cut alternative of the sneaker called the HyperGEL KAN this shoe reduces impact on the foot as well as reserving energy and increasing movement. All shoes within this collaboration contain a marble effect on the sole and go with almost everything.
Co-founders of Visionarism Thierry Tek and Ste Wing both commented on the impact they hope this has on the ‘sneaker industry’ – “We wanted to contribute to the sneaker community by creating ASICS silhouettes that represent us and our culture. We’re so grateful for being able to see our vision come to life at Foot Locker and this project is the proof that if you work hard, and always swing for the fences, anything is possible.”
Check out Visionarisms video for a little insight into the creative process-