Everyone at some point in their lives has experienced that infuriating moment when you stand in front of a bulging wardrobe full of clothes and exclaimed, but I have nothing to wear, or words to that effect.
Well please let me do you the pleasure of introducing you to the digitally native menswear brand L’Estrange London whose aim is to simplify the male wardrobe so that you can achieve more with less.
Working to the ethos of, “We make clothes to look effortlessly smart for life. Whether it be a coffee, a meeting or drinks – never overdressed, never underdressed.”
Founders Tom Horne and Will Green, met at Edinburgh University and together founded L’Estrange. The concept behind it is to bridge casual and formal wear, starting by redefining the hoodie; smartening its image and creating a piece of clothing suitable for any occasion. L’Estrange have incorporated a solution-focussed design mindset, continuously re- evaluating to consider how they can better answer modern problems. They focus on creating clothing that adds value, not clutter, innovating to meet the needs of their customers instead of adhering to traditional seasonal drops. The brand offers a modern clothing system comprising of comfortable, season-less, versatile pieces that can be worn in multiple scenarios, stripping away the complexity traditionally seen in the retail industry.
So in a world of hyper-convenience and overconsumption, L’Estrange endeavours to strip away the over complexity from you everyday allowing you to do more with less. Their modern clothing system comprises of comfortable, season-less, versatile pieces that can be worn in multiple scenarios.
