River Island has changed, not in a bad way not like when your friend gets a promotion at work kinda way Nor a in a ohhhh remember Concept Man and Chelsea Girl kinda way either. River Island has changed for the better in every conceivable way, particularly their Menswear.
Nowadays your more likely to see them collaborating on exclusive ranges with the likes of the wonderful Lou Dalton, dynamic duo YMC or the wunderkind Matthew Miller. Long gone are the days of them playing second fiddle to other high street counterparts. They have very much set themselves apart and carved out their own individual path on the international fashion retailers spectrum.
Their latest venture is the River Island Man grooming range, a carefully curated edit of, honestly, premium skincare essentials, think far more boutique barber shop than hai karate.
Each product has been uniquely created from essential minerals and oils for the more discerning gentleman.
The range will be available as stand alone products and All body and Face & Beard gift sets, just in time for Christmas lists !!!!
Hero products we found were the the re-energising shower gel with a imbues critic blast of lemon essential oil. Multiple cleansing and purifying benefits will invigorate the skin and provide a refresh and much needed boost to those all too often groggy mornings.
Plus the soothing lip balm offers a refreshing blend of peppermint oils. It offers great protection from the riggers of modern day life, particularly the ever changing harsh weather we are looking experiencing and this balm will fit perfectly in every man bag or pocket.
