Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis, has developed into the quintessentially British brand specialising in fine tailoring and accessories for both men and women. The brand is built upon the promise of exceptional quality, innovation and outstanding value.
A Jermyn Street shirtmaker for more than 100 years, Hawes & Curtis opened its first store in the Piccadilly Arcade and is known for having introduced the backless evening waistcoat and the Windsor collar.
So when Italian automotive marque Alfa Romeo approached them with the idea of partnering with them to produce a tailoring first in an all-weather suit, the perfect style solution for a ‘heat-wave’ or rainy day, essentially, the Great British Summer.
This innovative and fashion-forward concept suit takes inspiration from the automaker’s renowned Italian heritage and the marque’s Alfa Giulietta design and technology, combining to showcase the perfect balance of innovation and fashionable design.
Inspiration behind the exterior of the high-performance suit stemmed from the Giulietta’s unique D.N.A driving mode selector, which allows drivers to seamlessly adapt the car’s driving capability to handle all weather conditions, just like the suit itself.
Applying that notion to the suit required integration of a luxurious Italian wool – taken from Hawes & Curtis’ 1913 premium collection made in Italy – combined with a water resistant finish applied to the fabric itself. Moreover, for even greater comfort, mesh lining inside the suit regulates the warmth of the body ensuring the wearer could sport the luxury ensemble during a UK ‘heat-wave’ or thundery downpour.
Inside the suit the Giulietta’s distinctive, standout design features are clearly on show thanks to the delicate inclusion of a honeycomb grille mesh lining, a bespoke print on the sleeve lining and the stylish red contrast stitching. Resulting in a suit designed to meet the needs of the modern professional.