A good quality multi-functional bag, is something no stylish man should be without, something that can take him from work to play and back again seamlessly is what we’re talking about. London brand A,M hopes and wants to answer these needs. It’s name derives from the Latin Ante, Meridiem: Before and after midday and aims at being a luxury brand that combines utilitarian design influences with modern streetwear to create colourful and timeless men’s luggage. A,M is a collaboration between English art director Matt Gill and Swedish designer Ann Nelvig.
The inaugural collection is comprised of four, hopefully, soon to be iconic styles. The Hungerford is a trapezoid sports holdall, The Fernley is a backpack, The Shifford is a classic sports holdall and The Furze is a mini flight bag executed in full grain leather. Each style comes in five distinctive colourways.
Totally thought through in construction, no detail has been missed and completely minimal in design, all products are meticulously crafted in Italy with high quality Swedish and Italian components. Recurring signature details include a hidden zipped exterior webbing pocket for added security, sunken webbing loops, parallel zipper piping with contrasting black pullers and repeat A,M logo embossed details.
