Dressing for a Luxury Holidaying Lifestyle – Dan Ward

imageDan Ward, has built a lifestyle brand around the ethos of, “Eternal Summer… It is always Summer somewhere in the world. Summer begins not as a season, but as a feeling. Summer is a state of mind. Unique and one of a kind, we design with ourselves in mind.”

Now, if that doesn’t put you in the mood for long Summer daze and lazing around with the sound of waves crashing gentle on the shore and the smell of fresh food slowing cooking in the background, nothing will.

imageHowever, Dan Ward, isn’t some wealthy trustafairan who launched a complete resort lifestyle range on a whim. He has built up an enviable CV, to back up the credentials of his range, with over 20 years of experience in the luxury industry, where he learned his trade as a multi-function marketing and design expert at prestigious heritage fashion houses, such as Hermès, Bally, Dunhill and Calvin Klein, before founding his own, eponymous brand in 2012. Through this extensive experience Dan has been able to finely tune his skills and has giving him the opportunity to know what his customer wants from a lifestyle brand of this nature.

Ever the globe-trotter, he does truly take an international perspective when it comes to designing his range, combining his take on British sartorial clothing and Italian excellence with invigorating design touches and inspirations from his beloved Japan, where he spent his youth and from where he acquired his unique sense for graphic, linear and refined looks that call for purity and sophistication.

imageIt of course goes without saying that premium quality and craftsmanship are of paramount importance, not only to the brand but to Ward himself. His collections are always constructed from the finest materials and make for the perfect fit, a natural conclusion when you discover he was a national champion swimmer himself. Therefore being best placed to satisfy the challenging demands of sportsmen. All of his swimwear boast characteristics including quick drying, exceptional breathability, shape retention and UV resistance to ensure customer satisfaction. The fruits of his labor are available the world over from obvious destinations in resorts like Nice, Miami, the Maldives, Bali and Thailand to the less so like Sanya, in mainland China, Toronto, Munich and Ward’s occupational base Florence. All, of course, stocked by the Creme de la Creme of retailers, Lane Crawford, Club Monaco, Luisa Via Roma, Saks 5th Avenue and online with the likes of MRPORTER.COM and MATCHESFASHION.COM.

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