Strike it Lucky with Reebok X Maison Kitsuné

imageBoth sharing common interests in Music and Fashion, sports lifestyle brand, Reebok Classic and, well hard to define, the French Japanese brand who uniquely fuse Music, Fashion and Design so seamlessly well, in the way that Maison Kitsune does. This young and unique brand is the brainchild of Gildas Loaëc and Masaya Kuroki, co-founders and creative directors. Ever since then, season after season, they’ve been unveiling a contemporary vision of fashion influenced by Paris and Tokyo. Fans of the brand recognize the balance between tradition and modernity, comfort and simplicity, chic and laid-back. In the twelve years following its creation, the brand has consistently grown and increased its international influence with more than 300 sales points around the world, including four of the brand’s own boutiques in Paris, two in New York inside The NoMad Hotel and on Rivington Street, one in Tokyo, one in Hong Kong and four Café Kitsuné in Paris and Tokyo.

For the season we see the introduction of a debut capsule collection between the two brands , that presents an all-American preppy style with contemporary attitude and a distinctive baseball theme. Paying homage to the American past time, the collection draws inspiration from Reebok’s roots in baseball to inform a distinctive set of apparel pieces including a varsity jacket, t-shirt, sweatshirt and shorts, alongside a revamped Classic Leather Nylon sneaker, for both guys and girls.

Reebok Classic is known for its baseball heritage and applies modernized footwear and apparel technologies to archive styles, creating an upscale sport-lux look. Launched
in 2002 by Gildas Loaëc and Masaya Kuroki, co-founders and creative directors, Maison Kitsuné is a multi-faceted brand with Kitsuné, the record label, Maison Kitsuné the clothing line as well as Café Kitsuné, the brand’s coffee spots. The brand enjoys cult music status and cleverly fuses its founders’ shared love of music, fashion and unique architectural design. Maison Kitsuné’s philosophy perfectly complements Reebok Classic’s timeless, laid-back aesthetic.

Motivated by the uniforms of classic baseball teams such as the Brooklyn Dodgers, the Reebok Classic x Maison Kitsuné ‘Baseball League’ collection consists of a series of athletic, understated designs that celebrate the popular sport in sophisticated and fashion-forward style. A retro color palette of cream white, bold orange and navy features across the line, while branding is executed in collegiate lettering for an authentic all-American touch. Maison Kitsuné’s trademark fox is given a makeover for the collaboration, revamped with a baseball cap for a fun and unique play on the much-loved mascot.

The Classic Leather Nylon sneaker is given a discreet and chic colorway of crisp white and cream, with juxtaposing textures of premium pig suede, polyester and leather for added visual interest. Maison Kitsuné’s signature fox logo, complete with ‘Baseball League’ cap, adorns the sock liner for a discreet, playful finish. The collection’s relaxed t-shirts and long-sleeve sweatshirt are constructed with easy to wear crew neck cuts while a pair of loose fit shorts are simply detailed, providing a versatile wardrobe essential. The traditional varsity jacket, a menswear icon and staple of baseball culture, is given an eye-catching Reebok Classic x Maison Kitsuné update, combining a striking orange body with off-white sleeves and oversized logos.



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