Aesop’s Fables – Aesop Grooming Brand

Every week we bring you the best in all things grooming, and style of course, and there must be times when you ask yourself, what another grooming brand ? What more great products that promise me I’m gonna look so much better ? But it’s true and the subject of today’s post only goes to reaffirm this matter.

Aesop is an all round amazing brand, their products are not only exemplary but their brand and packaging offer us a masterclass in how to present a luxury, aspirational and low key product in a completely desirable way.

Established in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair and body. They offer a commitment to use both plant-based and laboratory-made ingredients of the highest quality and proven efficacy – particularly those with the greatest anti- oxidant properties. Their products are available at signature stores across the globe, counters in selected coveted department stores, and at Aesop Online.

They apply intellectual rigour, sincerity and collective years of learning to What they do. Every product is made with the same attention to detail that they apply to all aspects of their company. Always advocating the appropriate use of their products as part of a healthy lifestyle that includes a well-considered diet, daily exercise, and certain therapeutic indulgences – including excellent red wine and inspiring music, of course.

Aesop has maintained a fiercely independent approach to product research and development from the outset and this has been put into practice in all aspects of the ranges they produce. They believe good skin is the byproduct of a healthy lifestyle, careful cleansing and appropriate hydration. Hormonal and genetic factors also play a role in the skin’s health and appearance, as do climate and pollution. As to with their hair care regime, to keep hair looking good, you must take care of the living elements – the roots and scalp – and maintain the mid- and end-lengths as you would with a piece of fine clothing. To complete the trinity Aesop’s range of body cleansers and hydrators was born of a desire to create products for the body that are gentle yet effective. We offer formulations suited to every type of skin.

All these elements are found in their latest emporium on Lambs Conduit Street in London’s West End, created in collaboration with local design studio James Plumb. Copper shelving runs along the retail area’s left wall, patinated to a rich dark tone and fitted with copper inserts that raise product display above a constant stream of water. Feeding back into their principle of using both plant-based and laboratory-made ingredients.