Living a fast paced life – Dashing Tweeds X Fred Perry

imageLong gone is the image of Tweed as being restricted to the apparel of old men, Farmers, American Tourists searching out their ancestry in the Emerald Isle and Geography teachers. In recent years we’ve seen Harris Tweed team up with everyone from TOPMAN to Nike and The North Face. Donegal Tweed turned certain financial ruin complete round to working with Fashion heavyweights the like of Jimmy Choo and Burberry. However, you may have not heard ofand we’d forgive for not knowing of the lesser known Dashing Tweeds.

Founded by Guy Hills, who’s love of tailoring pushed him to create men’s suiting/cloth with a twist. The brand has recently launched a flag ship store on London’s, Sackville Street which opened in the last year; they have also been nominated for UKFT awards –for ‘ Textile Brand of the Year 2015’. Dashing Tweeds have collaborated in the past with converse, Hudson, Pharrell’s Billionaire Boys club and have created cloth especially for Louise Gray, Hardy Amies, Holly Fulton and Henry Holland.

imageCollaboration, not surprisingly, is a key ethos to the Dashing Tweeds brand and it seemed like a natural progression to work with British brand Fred Perry, synonymous with the iconic sportsman and his cotton pique tennis innovative tennis shirts. Fred Perry has its heart in British sportswear and streetwear and Dashing Tweeds is a company with the aim to make traditional British country sportswear urban and modern using fabric development and technological yarns. Both companies share a sense of sporting tradition, yet are sold in the arena of forward looking fashion. Fred Perry are interested to continue their story of fabric development with the creative designs of Dashing Tweeds who are keen to bring their textile designs to a wider audience. Dashing Tweeds have developed a unique reflective tweed cloth for Fred Perry designed in their East London studio and woven on the Scottish borders.

The collaboration consists of a 4 piece capsule collection of men’s travel bags and caps. Dashing Tweeds have also designed a Harrington Jacket adding to this unique range using the finest British reflective tweed specifically designed and woven for this one off exclusive collaboration.

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