Picture the scene, the year is 2006, the place Southern California, creative residents and innovators of the Sunshine state Scott Bailey and Angel Cabada are brainstorming and busy creating a lifestyle brand inspired by their passion, a brand that fuses fashion, music, skateboarding, art, and street style to bring classic silhouettes to those who demand unique designs. In a moment when the planets allined in pure serendipity SUPRA was born.
Today, SUPRA, operates flagship stores in Santa Monica, New York City, Brooklyn, Paris, and Tokyo and distributes to over 60 countries through a network of select skate shops and high-end boutiques bringing their unique, relaxed and fresh take on their seed of an idea for a lifestyle brand that reflected both their individual style and taste.
This season, the brand has update some of their best selling running inspired shapes, introducing new premium fabrications and seasonal colour ways, in this case with lightweight fabric and their fresh white on white colour, these are perfect for the hot summer days approaching, hopefully.
The Belmont, the Hammer top and both the original Skytop and Skytop IV have been given a seasonal fresh, white hot update.