Maurice Lacroix, the official watch partner of FC Barcelona, recently revealed an impressive collection of 24 unique pieces designed individually by each player of the prestigious football club. Today, the luxury watch brand from Saignelégier (Switzerland) goes one step further and proposes the same “money can’t buy” experience of designing a bespoke piece of luxury to all watch lovers and FC Barcelona fans. If you have ever dreamt of owning a unique watch, Maurice Lacroix offers you the possibility to make this dream come true. You just need to design it, share it and win it, yep honestly.
When the players were given a chance to demonstrate their creative skills off the pitch, the opportunity was too good to miss. The competitive side of their personalities, normally reserved for action on the pitch, came to the forefront when each member of the team eagerly took on the challenge. 24 one-to-one design sessions were organised in order to enable superstar players of the likes of Messi, Neymar, Suarez, Iniesta, Piqué, Rakitic and Busquets to dive into the real Maurice Lacroix creative universe, a complete design studio was installed in the FC Barcelona training facilities. A vast array of material samples, dials, straps, hand-sketches and movements were presented and discussed with each one of the players.
Whilst some football players adopted a more cautious design approach (Suarez, Adriano, Ter Stegen, Bartra), others displayed a very expressive personality (Mascherano, Xavi, Busquets).
The players will shortly be presented with their unique timepieces. Off the pitch, Maurice Lacroix has decided to produce a second, non-sellable piece of each one of the player’s watches. This “museum” collection will shortly embark on a World Tour and will be presented to the public in a series of exhibitions across Europe, the US, Middle East and Asia.
For more information on how to create and win your own unique timepiece log onto www.uniquefanswatch.com
