As its logo suggests Maison Kitsuné is the house of the fox and since its launch in 2002 it has been kicking out some seriously foxy apparel for both Hommes et Femmes. Cleverly bridging music, fashion and design, this unique and individualistic brand was founded at a record label in 2002 by Gildas Loaëc and Masaya Kuroki, before rather successfully diversifying into, amongst other avenues, clothing.
Ever since then, season after season, Maison Kitsuné has been unveiling a contemporary vision of fashion influenced by a complete mix of two major metropolises in Paris and by Tokyo. Maison Kitsuné recognise the balance between tradition and modernity, comfort and simplicity, chic and laid-back, perfectly.
In the twelve years following its creation, the brand has consistently grown and now has stores in Paris, Tokyo and New York as well as being stocked by leading retailers. One such retailer MRPORTER.com describes the brand as, “Combining traditional standards of production with a contemporary attitude, Kitsuné collections have a timeless elegance about them.”
For this season Monsieurs Loaëc and Kuroki, offer us a refreshing collection draws its inspiration from the insouciance and” joie de vivre ” of the American’s 60’s. Unashamedly French, the chambray, the colorful gimmick of the watermelon and the stripes-cream, red, blue and white take pride of place. Viva la Français !