Icon by an Icon – Icon the new Fragrance by Alfred Dunhill

imageAlfred Dunhill is a luxury house that has seen many changed in its illustrious 122 year history, the latest being the launch of the new fragrance ICON. The signature masculine scent marks the beginning of a new and exciting era for dunhill’s fragrance category. Taking inspiration from the evocative world of British motoring design the fragrance is designed with a new generation of global consumers in mind. ICON is positioned to have an integrally refined style that reflects the dunhill ethos of a self-assured, sophisticated urban gentleman.

The driving force behind this, and many more smart and adventurous advances is John Ray, with his arrival in 2012 as Creative Director, Ray heralded a renewed sense of creativity for the heritage brand. Continuing the journey to refine the very essence of British men’s style it is John’s aim to let the world rediscover the house of Dunhill’s rich history of quality and quintessentially British take on masculine style. The ICON fragrance encapsulates this long-standing commitment to innovation. Through the use of iconic design and exceptional ingredients Dunhill have created a product that reflects the core brand values of Alfred Dunhill, a quintessential British pioneer, obsessed with detail and fanatical about quality, craftsmanship and original thinking.

ICON is an audacious, stylish scent. A future classic of the perfumer’s art, ICON has been conceptualised by Master Perfumer, Carlos Benaim. Ingredients gathered from the mythical travels of the dunhill man, a worldly sophisticated traveller, the smell exotic and distinctive. ICON opens with the ultimate blend of rare and expensive ingredients. Sleek top notes of Italian Bergamot and Neroli Absolute intertwine with a racy black pepper, fusing the mid-notes of cardamom and Lavender de Provence to add a unique twist of masculinity. At the base, revel in the beguiling warmth of smokey Oud wood, and an Oris-leather accord, alluring in depth blended with earthy Vetiver and a hint of oak moss melding, into an Iconic signature scent.

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