The Department Store John Lewis is probably better known for their excellent Christmas tear jerking Adverting campaigns rather than as a Menswear Destination. But over recent seasons they’ve been working really rather hard to change this perception, back in February 2013 the retailer launched it’s Family brand KIN, designed to appeal to those thirty plus men who appreciate quality, clean-cut tailoring at a competitive price. The collection was John Lewis’ most contemporary own brand formalwear offering. Since then the brand and its Menswear offering has moved on a great deal.
For Spring 2015, its once again upping it’s menswear fashion credentials, adding to its existing portfolio through expanding its contemporary branded offering and new exclusive additions to its menswear portfolio. This includes, LAUNDRYMAN by Barbour, inspired by Barbour’s heritage in industrial work wear, the Laundryman capsule brings together shirts, chinos, hoodies and tees, all with a heavily laundered finish and an on-trend distressed look. For this season, Barbour Laundryman will be exclusively available from John Lewis stores.
Plus, Bellerose which offers premium clothing for the entire family with authentic brand values. From military parkas to leather brogues and tees, the collection creates a casual and unique allure with strong references to the army and work wear.
Additional, to these two exclusive collections, the department store have invested in some interesting niche Scandinavian Brands like RAINS and Wood Wood. These collections are influenced by street wear and have a strong focus on detail that brings a twist to classic menswear items. Then to complement these brands John Lewis is also supporting fledgling T-shirt brands Dedicated, Supreme Being and Secret Store & Pear Shaped Apparel.
Lastly, having just shown during the recent LC:M, the retailer welcomes Soulland, A brand with real design principles and an aesthetics with its origins in Scandinavian artisanship combined with a contemporary feel that aims to push menswear forward in all the right directions.