A lot more then the Emperor’s new Clothes – Ten c

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What happens when the creative directors of CP Company and Blauer come together ? Well apart from loads of debating on the intrinsic detailing of outerwear, a blooming great coats brand for starters ! Ten c, the Emperor’s new clothes is the brand created by Alessandro Pungetti and Paul Harvey and couldn’t be further away from the pretentious characters from Hans Christian Andersen fable, but like the original tale which tells of looking beyond what you are told to see and to value what is truly there. The ability to see past the fashion media barrage is a new interpretation of the original fairy tale.

Ten c is a menswear collection that wear no labels either inside or out. They ask to be loved for what they are. Pieces that last forever. These timeless and iconic jackets are created to live and age with you !!!

06 Short Parka_davThe incredible Japanese jersey will, with time, mould itself almost imperceptibly to you. It will become part of your life’s story like the dented wristwatch from when the Bungy rope broke and would have broken your arm had you not being wearing that watch. The tent that wears the scars of every festival its ever been to with you. That pair of jeans you just cannot throw away. They will become exclusively yours.

Ten c believe that by applying the true values of craftsmanship and creating garments that are conceived to last all your life, they can in some way help, and this comes from the bible of real environmentalists, in the elimination of waste. They are talking about caring and quality.

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