The Crown Joules – Joules

Screen Shot 2013-10-28 at 21.36.32I first came across the brand Joules, whilst away with the Outlaws a couple of years ago in Padstow in Cornwall and was completely unaware that they even produced Menswear until a few years later when I attended aPress day for them and was completely bowled over to see their Mens Apparel. This is a family run business in EVERY sense of the word and there is some family, or friend, connection with pretty much everyone who works for Joules.This comes across so very clearly whenever you meet someone from  the brand and they discuss it with such passion and understanding.

Screen Shot 2013-10-28 at 21.37.29Joules was literally established in the fields of Great Britain or more specifically in Leicestershire and it today still has strong roots in the small rural town of Market Harborough, where the very first shop and head office are based. Following in his father’s footsteps, Tom Joule began selling country clobber at equestrian and country events across Britain, more than three decades ago. Quality was a foundation element in the formation of the brand and is never compromised and its promised that it will never be sacrificed for price. The feel of the fabric, the detail, linings and fit have all been given a huge amount of attention to deliver the best product. Bringing that countryside state of mind to the City.

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For Winter 13, Joules have clearly takes inspiration from the Prince of Wales, Edward VIII and his iconic wardrobe; focusing on the traditional and regal styling of a British Heritage wardrobe whilst bringing them to life with an injection of rich and royal colours. Multi fabrication and reinforcement detailing on outerwear and brushed- wool shirting in over checks give this story the traditional country twist.


If you fancy channeling your inner Country Gent without looking out of place on the City streets, then now’s you chance, as we have teamed up with Joules to offer one lucky winner the chance to win the following key outfit from the Joules Winter 2013 Collection !!!! We are offering the Windsted French navy jacket, Whitfield Navy stripe shirt and the Stretton French navy Chinos and all you have to do is sign up to from now until midnight (GMT) on 1st November 2013, YES IT’S THAT EASY, I PROMISE



*PLEASE NOTE the above items are available in sizes 30, 32, 34, 36,38 or small-XXL

1 Comment

  1. 12/11/2013 / 09:39

    Lovely collection!! Great for the winter season

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