Lacoste have been dressing the great and the good, around the world for nearly 80 years, due to celebrate their milestone birthday next year. Where would we be if it hadn’t been for Monsieur Renee Lacostedreaming up the revolutionary tennis shirt, later to be commonly known as the polo shirt and producing it in every colour of the spectrum ?
For summer 2012, otherwise known as the summer of sport, Lacoste have gone truly global and are playing on the competitive and patriotic spirits of their customers. Having transformed their emblematic crocodile logo to become the standard bearer for 16 nations with special and limited edition capsule collection. The Croco flag Polo shirts sees their iconic little green mascot swapping his scales for the colours of one of the chosen countries and is further highlighted against a backdrop of their white polo shirts. The countries is question (see below image) are South Africa, Germany, Argentina, Australia, Brasil, China, Canada, Korea, Spain, USA, Frances (of Course), GB, Italy, Japan, Russia & Switzerland. Then in turn for the more, how can I put this, adventurous and patriotic amongst you, you can really show your national pride and flaunt your support with the Flag Polo Shirt, which interprets the 16 nations flags onto the canvas of a polo shirt. Finally you have the Limited Edition polo shirtwhich is presented in an engraved Plexjglas transparent display case. The specially selected countries’ colourful pennants are highlighted by the shirt’s black & white printed patchwork of world flags. Whatever your take, show off your national colours and strike up a chorus of the national anthem, wearing this international piece of apparel.