Every little thing they do is magic – POLICE Celebrate their 30th Anniversary

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The celebratory Special Edition POLICE sunglasses

 

2013 marks the anniversary of a number of brands within the world of style and fashion, the first being POLICE Sunglasses, the Italian eyewear brand celebrate their 30th anniversary. To mark the occasion POLICE are launching an exclusive special edition set of sunglasses and commemorative book, called Look Beyond, which features a collection of artistic photographs that looks back over the past 30 years of the brand.

Over the years POLICE have seen such iconic figures as Bruce Willis, Antonio Banderas, David Beckham, George Clooney and currently Welsh Actor Luke Evans all act as the face of the sunglasses range and as part of the celebrations, the brand will launch a Special Edition sunglasses using a signature Police Aviator style model with unique details. The classic pilot shape is given an exclusive edge with a special gold plated frame, leather detailing and the iconic winged Police logo. A classic and timeless frame the sunglasses will available in both silver and gold at Harvey Nichols in the UK & Ireland from April 2013.

Additionally, a book, Look Beyond, is based on the work of noted Italian photography, Giovanni Gastel. Through a collection of portraits of personalities from the world of film, music, sports and art. The photographer depicts what it means to look beyond, to overcome those boundaries that often prevent us from truly understanding our surroundings.

As well as celebrating 30 years of producing great sunglasses, the project has also been created to support the charity Doctors Without Boarders and the wonderful world they do across some of the most dangerous and stricken parts of the world. A proportion of the proceeds from the sale of the book and sunglasses will be donated to the charity to provide a complete cycle of treatment for malnourished children.

IMAGES FROM LOOK BEYOND

 

Model Alek Wek

Model Alek Wek

Actor - Luke Evans

Actor – Luke Evans

Footballer Clarence Seedorf

Footballer Clarence Seedorf

 

 

 

 

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