It’s Friday, its been a killer of a week that seems to have gone on for an eternity and the weather is promised to be LES MISERABLES wherever you are, OK maybe not in the Southern Hemisphere, but its gonna crappy here ! Batten down the hatches snuggle up to the one you love and put on some comfy clothing for the Mother of all relaxing weekends.

Now if your somewhat lacking in the STYLISH comfy clothing department, let me point you in the direction of Alternative Apparel. This is a US brand that, what can I say, that just get it. They know their customers want clothes that aren’t just about looking good, but feeling good. Clothes that are perfectly worn in —clothes for a casual, truly comfortable lifestyle.

They pride themselves on the vintage-soft feel of their fabrics and flawless fits to their one-of-a-kind washes and hand-detailed designs. But not only that, they take their social responsibility and commitment to the community and eco-craftsmanship seriously and without compromise.