There’s a tasty new trend on the block for Summer 2018 – ‘ice-cream’ shades. Yeah we ain’t talking about your Mini Milks, Feasts, or Strawberry Spilts here.

Menswear traditionally doesn’t tend to experiment much with colour palettes, but more brands are now diving into the world of colour, with brands like M.C. Overalls . The brand launched their new Spring Summer 2018 collection with takes on a dusty pink ’strawberry’, ‘vanilla’ white and ‘blue ice’ palette with a number of their core staples, including their classic Coach Jacket, Work Trousers, Snap Shirt and Boiler.

Pink Overalls

Reflective Coach Jacket

Snap Shirt