It’s another edition of the world’s greatest tournament and we cannot wait to binge watch football for a whole month without guilt (come on England, let’s not go out of the group stage this time… please). Whether you’re a semi-professional or simply a Sunday sports fan, an amateur or an “I only watch football during World Cup” type of person, it is always hard to ignore the World Cup fever that blazes every four years. We here at Clothes-Make-The-Man have rounded up some goodies that can get you further into the World Cup mood, so don’t spend too much on bets just yet!
Escuyer
To celebrate this next event in style, the Belgian brand Escuyer has designed a capsule T-shirt collection highlighted in the colours of the eight countries that support the label. Escuyer has created a sober T-shirt, perfectly cut and with a subtle twist: embroidered on the heart, an iconic player embodies the colours of his country and expresses all the fervor of its fans. Eight countries are represented by their legendary players, for instance, Bobby Moore for England, Zinedine Zidane for France, Pelé for Brazil and, of course, Eden Hazard for Belgium. To portray them in the heat of the action and in all their active glory, Escuyer enlisted Matthieu Regout, Belgian graphic designer (Club Sandwich). Just like the rest of the Escuyer collection, each t-shirt is made of a superior quality cotton and is produced in Portugal.
Shop the limited collection now online at Escuyer
London Denim
For this World Cup London Denim has made a tee-shirt for every single teams participating – yep that’s for all 32 countries, each t-shirt is made of a superior quality cotton and is produced in Portugal. They’re made in partnership with the UK’s No1 Eco Fashion factory so totally sustainable, and at £24 they’re 80% cheaper than our mainline collections. They’ve also added these fantastic women’s boyfriend Tees to our eco Graphic T World Cup collection.
Saturday Night Fever Pitch by Simon Doonan
Author Simon Doonan has two passions in life: Fashion and Football. At one time these two obsessions would have made very strange bedfellows. But times have changed: the unapologetic and unbridled style choices of today’s soccer stars offer a fascinating window into the heart of the game. Football and fashion have fallen in love.
Looking at the beautiful game through the lens of style, writer, columnist and football obsessive Simon Doonan celebrates the magic and madness of this unique culture with his distinctive laser wit and humour. Charting football style from its very beginnings, he pays homage to the great style icons of the game, from George Best to David Beckham, before turning his gaze to the hair, the tattoos and the cars, not to mention those other style icons of the game: fans, managers and of course, the WAGs.
Doonan’s hilarious observations are complemented by more than 230 photographs, making this a laugh-out-loud read for football fans and fashionistas alike.
You can purchase the book here
Louis Vuitton
After South Africa in 2010 and Brazil in 2014, Louis Vuitton is proud to announce its ongoing relationship with FIFA for the 2018 FIFA World Cup Russia. The House is marking its third participation in the world’s biggest sporting event with brand-new projects.
The collection has a distinctive and playful look, created by using an innovative and highly technical embossing process on Louis Vuitton’s classic Epi leather. The collection includes new versions of Keepall and Apollo bags, two wallets, a pocket organizer, a coin purse, and luggage tags. The collection also sports a specially designed Louis Vuitton FIFA World Cup logo, while the initials “L.V”, in lettering first used on the personal trunks of Gaston-Louis Vuitton (1883-1970), are placed like a team badge. Continuing the House’s long tradition of personalization, an ingenious customization tool will give clients the chance to create original and unique flag-inspired coloured versions of the collection’s Keepall bags during the 2018 FIFA World Cup Russia. Customers can choose from one of 35 national flags, representing the 32 nations taking part in the World Cup and 3 others that have marked the competition’s history.
Hublot
Limited to 2018 pieces, Hublot presents the Big Bang Referee 2018 FIFA World Cup Russia Smart Watch, the ultimate accessory that all football and Hublot fans have been waiting for. Instantly connecting you to every decisive second of the matches being played at the 2018 FIFA World Cup, a much-anticipated innovation sees the watchmaker and the footballing universe collide to create a silhouette rendered in gleaming titanium that catches the light to frame a circular digital screen, connecting to your Android or smartphone for on-the-go style and instant match updates.
UMBRO
Back in 1966, Umbro was all set to kit out all 16 teams in that summer’s world cup. John Humphreys, son of Umbro founder Harold, had travelled the world to arrange deals with all the competing nations.
However, when the tournament started, only 15 of the teams wore Umbro. The USSR arrived with their own kits rather than the agreed Umbro designs, which were then lost to history. This story is the inspiration behind a new lifestyle collection unveiled today – Unforgotten. Ahead of this year’s tournament in Russia, the new collection uses 1960s design, sportswear style and striking graphics to create a smart capsule.
The Lev range is inspired by possibly Russia’s greatest ever player, Lev Yashin, who was always played head-to-toe in black. Known as the Black Spider, Lev is still the only goalkeeper to win the Ballon d’Or, and was known for his dynamic, athletic style of play.
Shop the collection here