CLOTHES MAKE THE MAN
The extraordinary mens blog for the modern man
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Back in the Summer of 71 – Reiss 1971

 

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Reiss originally launched the range 1971 back in Autumn 2009, aiming to attract a more contemporary, youthful audience, willing to push the boundaries and adding a new dimension to the Reiss customer. So why 1971 ? Well, of course this marks the date that David Reiss founded the brand. No matter, the brand were at the time of  1971’s launch and still today VERY insistent that the collection is not retro, in any way- but rather fashion-forward. They see the customer as modern, current, self assured and confident as the range likes to celebrate iconic men, but in turn gives the customer the chance to be the character.

Reiss, pride themselves on always evolving and moving things forward, never sitting still. And so, wanted to re-invigorate 1971 and create a minimal, sharper spirit which is reflected in the product offering. The brand want 1971 to encapsulate this ideal of youth, sharp and clean whilst remaining true to the Reiss brand values. They worked with the Mantra of SOULFUL, COOL, CREATIVE & EXCITING… and used these words as  the foundation blocks for this collection in creating a new identity for 1971.

As part of this re-birth they have also introduced an iconic bishop (Chess piece, not a mitre etc) logo featuring on menswear casual shirts, trousers, shorts, knitwear, cottons and tees. This reflects the location of the first Reiss Store, which of course opened its doors in 1971, in Bishopsgate, London, ‘Where Shoreditich Meets the City’.

 

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How to dress the part – AskAnt

This week’s AskAnt, covers a problem which will affect us all at some point in our life, that being what to wear for work ? But more importantly in this situation, what to wear to work for making that all important right impression. Just in case you were wondering, this isn’t a scenario I’ve just dreamed up, this week’s subject, has asked us to keep his identity anonymous, which of course is fine with us, discretion is my middle name, well it’s actually Thomas, but for the sake of today it’s discretion. So without further ado, lets get stuck in;

OK then, immediately sir your question reminds me of a wonderful piece that appeared in the Sunday Times Style at the end of January, entitled, “How to get a head in advertising”,written by the ever so talented and even more witty Richard Gray. He surmised that they guys who work in modern day Advertising and I would extend this to the general creative industries, tend to be sporting what could be classed as a uniform. A uniform ?  Pray tell, do tell more, essentially and this is a real generalisation but, these guys have taken to;

1) growing beards

2) wearing plaid (Checked) or Chambray (Denim) shirts

3) wearing Chinos

4) wearing brogues, oxford or a similar style hiking-esque boots in shades of brown

5) Certain brands are held in great esteem –  Albam, Grenson, Acne, APC, Margaret Howell, Oliver Spencer to name a few

So as always we strive to search the entire market to answer your clothing conundrum. Now the first great thing about this look is, it’s somewhat of a hardy perennial in menswear trends and has evolved over the last couple of seasons. I agree and appreciate you don’t want to appear to look as through you are a try hard. So immediately I would suggest, working in any new pieces you invest in with your existing work wardrobe. So maybe follow these simple steps to assimulating your new look into your office environment;

1) stop wearing a tie everyday with your suit

2) then start to wear your suit jacket with a pair of chinos

3) replace your plain simple work shirt with aforementioned all important check or chambray shirt

4) then start to wear it with a knitted tie

5) Start to wear a pocket square, not everyday, easy does it and as you grow in confidence let the pocket square flourish with you

6) Slowly, grow some stubble, but remember a beard doesn’t suit everyone, not everyone can bust a beard like Tom Ford, you, meaning me can end up looking little like Topol in Fiddler on the Roof (google it) or Zach Galifianakis from the Hangover. So if you don’t feel comfortable with it, don’t grow the fro.

7) A pair of brogues look equally as good with a pair of jeans as a suit

8) Fasten up your top button when your not wearing a tie, it’s OK it won’t make you David Beckham in the trendiness stakes but it does show you know your P’s & Q’s when it comes to the look.

Examples of how to do it

The King of this look, Oliver Spencer

The ever dapper Messer Nick Sullivan and Wendell Brown from US Esquire Magazine

Literally how to bust this look, J.Crew, God Bless you.

Tone it down slightly but Reiss is the word, on the street