José Neves
The Subject of Today’s Buyer’s Guide is José Neves, the founder and CEO of farfetch.com, ohhh but please don’t think this is José’s only accomplishment, far from it. A seasoned fashion entrepreneur, Neves has long had the vision of bringing together his interests in technology and fashion to support the creativity and diversity of the international fashion industry. José has been involved in the fashion since the mid 1990s when he launched footwear brand SWEAR. In 2001, he went
on to open the world renowned b store in London, which in itself went on to receive numerous accolades and awards including the British Fashion Award for Retailer of the Year in 2006. Then, in 2008 he launched farfetch.com, a project which brought
together all his past experiences. Having learnt first-hand of the huge challenges facing a bricks and mortar retailer wanting to expand into the online space, Neves brought to them a single portal offering independent fashion boutiques and designers an opportunity to compete in the online arena with the leaders of fashion e-tail. Today, farfetch.com comprises of 250 boutiques, spanning a total of 17 countries and delivers globally. We asked him to select his top 10 buys for the forthcoming season;
I’m always learning of new, emerging designers. Qasimi is a cool British brand that I’ve been wearing a lot of at the moment and has recently become stocked within our network of boutiques on farfetch. It fits perfectly without being overly tailored and the combination of colours gives it an informal, relaxed feel.
These timeless black trousers are given a completely modern twist with the drop crotch and turned up hem. Plus they’re linen so are bound to be an excellent purchase for hot summer days, to taking you seamlessly from a morning business meetings to evening drinks on a London terrace.
I expect my clothes to carry me from season to season and I like to invest in key pieces. This Balmain leather jacket is a wardrobe staple and perfect for ever changing climates as I travel from country to country. The colour of this piece is everlasting and will work with any outfit.
I travel extensively, often to another of our other global offices so it’s essential that my wardrobe serves me well. A lot of my shoes are from Swear, I like the brand because their products are both stylish and comfortable. This black leather boot is very versatile and works well straight off a flight and into the office. I love how the perforated heel and contrasting beige sole gives a modern feel to the timeless shape
I cycle around London all the time, so I need my backpack to be practical. This black leather Valas looks amazing with the multiple pockets; it’s great to throw over my shoulder and makes the ideal weekend bag
Nothing beats the iconic Wayfarer.
Denim shirts are a staple of mine, they’re easy to wear and they maintain their shape. I really like this shirt because the mandarin collar makes it different from most.
Constantly travelling, I always carry my iPad to enable me to work on the move. This sleek, leather case is great for holding my iPad and the zipped front pocket keeps all my travel documents together.
I really like this Walter van Beirendonck jacket with the matching shorts. I think they’d be great to wear together with a crisp white shirt or they’d also be nice separately. I’ve just got back from Marrakesh and this is what was missing from my wardrobe!
The shorts
