Ahhh the Great British Seaside resorts, who needs Tulum, Santorini or Porta Chervo when we have the likes of Blackpool Torquay or Skegness. No in all honesty, the UK and Ireland has some of the most stunning beaches in the world, we just can’t control the weather to do as we want it to do when we so please.

New British watch brand, Shore Projects, is inspired by the elementary beauty and idyllic fun of the British seaside combined with the venerable look of classic explorer watches.

Featuring a stainless steel case with a scratch resistant sapphire crystal glass, the collection is housed by the best Swiss parts and precision manufacturing processes – creating a collection that is fully equipped to weather the demands of a modern lifestyle with a timeless British design. The easily interchangeable straps feature the finest Italian leather and are waterproofed to 100m, which means they are also designed for swimming in the sea. Plus, the y come with names like, St Ives, Poole and Whitstable to complete their worship of the beaches of Britain, I’m still waiting for Southport, I won’t hold me breath though.

The Shore Projects 2014 collection mirrors vintage styles with modern design features and includes classic white and muted charcoal black dials, as well as a brushed silver dial with gold finishes to accompany their unique range of adaptable straps. Shore Projects watches are a timeless British brand designed for every day wear, whether exploring pebbled stretches of beach or taking on the demands of the big city.