As you all know each season during LC:M we select a leading designer from the London Schedule who has caught our eye and impressed us. This season is no exception and he’s a relative new comer to what can only be classed as one of the oldest & most respected names that grace Savile Row, with what has to be THE most envious of postal addresses, 1 Savile Row.

Jason Basmajian, confidently took over the reins of Gieves & Hawkes mid last year. He has over two decades’ experience which includes Director of Menswear at Calvin Klein and Donna Karan in New York. Additional to this he became Creative Director of ST Dupont in Paris. Subsequently he joined Brioni as Artistic Director. Whilst at Brioni he spearheaded the company’s modernisation and consolidation as one of the leading global luxury brands.

As for Gieves & Hawkes, it was created in the 20th century from the amalgamation of two long-established private tailoring firms founded in the 18th century – Gieves (founded 1785) and Hawkes (founded 1771). Currently the holder of three Royal Warrants, yes that’s THREE,  as suppliers to HM The Queen, HRH Prince Philip the Duke of Edinburgh and HRH Prince Charles the Prince of Wales.

For Spring of this year Gieves & Hawkes departs Savile Row well attired for a long summer holiday with stops planned in Amalfi, Nairobi, Barbados and Shanghai before returning to London. The spirit of the collection is inspired by the traditions of bespoke but it is contemporary in its fresh mix of sartorial, military and sportswear styling. Anyway, that’s quite enough of the history and onto the main feature;

If you could have invented anything what would it be ?

Concorde – I love to travel fast

If you had one day to live what would be your biggest regret ?

My only regret would be having only 1 day

What would be the one piece of clothing you would rescue from your home in the event of a fire ?

I would save nothing – it would be fun to start over

What inspires you ?

Authenticity, creativity, intelligence, passion inspire in people inspire me

If you could only wear one brand/Designer for the rest of your life who would it be ?

Honestly, it would be a combination of my own work from ST Dupont, Brioni, and Gieves and Hawkes

Who is your style icon ?

My style icons are anyone who are not afraid to express themselves through their own individual style. I see them everyday all around me were ever I go

Tell us something no one else knows ?

I would love to be a professional chef in another life

What piece of style advise do you live by ?

Be yourself and dress by your own codes- don’t try too hard

What piece of clothing would you relegate to Room 101 ?

The track suit to room 101 !

How did you get into the industry, what was your big break ?

An internship at Giorgio Armani

In your words, describe the collection ?

Elegant, textural, tailored, rich, Savile row revisited, British twist

If you could give your teenage self advice, what would it be ?

Don’t rush growing up- enjoy the moment