Following a Pan European study, Lynx or Axe depending on where your reading this wonderful blog, found that, an unsurprising 88 per cent of girls claiming that bad hair can be a major turn-off (que the sound of teenage lads stampeding off to their local chemist to buy this range). They believe that hard and crunchy hair look caused by traditional hair gels has been consigned to history and following on from this study the Lynx scientists in white coats, formulated and dreamt up this complete hair care range designed to fulfil male hair needs and the need of single guys to get a better half.

Developed with powerful, ingredients to fight dirty, greasy, flaky and over-gelled hair,(YUK) the new shampoo collection helps men get healthier looking hair.

All products in the range are designed to suit different hair needs and address every man’s hair concerns:

• Anti Dandruff with active zinc to avoid those nasty white flakes
• 2 in 1 shampoo and conditioner to speed up your clean
• Deep Clean to purify hair by removing grease, oil and product build up
• Just Clean a shampoo for normal hair that makes it easier to style
• Attract a shampoo with a more sophisticated long-lasting fragrance

Then to complete the hair transformation those clever geeks have come up with a range of styling products to achieve everything from a ‘spiked-up’ look, a clean cut look or the ‘just got out of bed’ messed-up look:

Spiked Up Look (Structuring cream)

Messed Up Look (Re-workable Paste)

Clean Cut Look (Defining Wax)

Attract extreme Hold Cream Gel

Extra Strong Hold Cream Gel

Strong Hold Cream Gel

The range is available from all good stockists and for more information on the Lynx Hair range visit www.facebook.com/lynxeffectuk or follow @LYNXEFFECTuk (#lynxhair)