Words by Charlie Britton

When it comes to clothes shopping, a favourite and must-visit store on the majority of peoples lists is H&M. The Swedish clothing giant operates in 62 countries, with 6 other brands operating under the H&M group umbrella. These are COS, Monki, Cheap Monday, & Other Stories, Weekday and its newest member, ARKET.

As the second largest clothing retail company worldwide just behind Spain-based Inditex, who are responsible for the likes of Zara, H&M group has well established its name in the industry and is showing no signs of slowing down any time soon. The introduction of ARKET proves that the fashion brand still has more to give and we’re excited to see what the future holds for the Swedish clothing company.

Introducing ARKET

arket regent street store

ARKET, meaning ‘sheet of paper’ in Swedish, has launched it’s first store at 224 Regent Street in London, next door to H&M group’s first British based Weekday store which also opened its doors just weeks ago. ARKET’s offerings include menswear, womenswear, kids and home products, tailored towards the modern-day individual. It’s mission is to ‘democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time.’

To fully understand the brand, we went down to the ARKET store in London to view the store concept and products offerings. The store looks great and strongly represents a Nordic style of living. The minimal colour palettes used throughout the interior work well by giving the products the limelight and the shelving and furnishings are well fitted, contemporary and functional.

arket interior regent street
The new Regent Street store occupies 2 stories of an old department store corner building, incorporating womenswear and kids on the upper floor and menswear, homeware and even an ARKET cafe on the ground floor. The character of the building only complements the brand, reinforcing a Scandinavian style of living. This is again exaggerated in-store with the use of lifestyle elements, design details and products that fit with the brands unique selling point.

The Product

With offerings from other brands such as COS, H&M and Weekday, we were keen to see what ARKET could bring to the table in terms of originality and design. Weekday tailors towards the younger generation, with a focus on modern and mindful fashion. COS heads upmarket slightly, offering modern, functional and considered design. Both brands are heavily influenced by Scandinavian design, so we expected to see a similar approach with ARKET.

The product is very much similar, but different, in respect to COS. Its almost as if COS have taken its more formal collections and products and expanded this into its own brand. The price point is again very similar to COS, however ARKET stocks several other brands and produces slightly more expensive garments, especially in regards to outerwear.

Arket menswear

The majority of the mens, womens and kids collections are very simplistic, minimal and contemporary in design. The clothes work well as essential pieces, however it would also be very easy to build a wardrobe from the brand. Block colours, tailored fits and on-trend details run throughout the menswear collections, making it easy to build stylish and flattering outfits that’ll work well through the seasons.

arket menswear

The homeware products are what we would expect from a Scandinavian brand. Functional, aesthetically pleasing and well designed are words that come to mind, with colours, materials and silhouettes strongly representing a Nordic style of design used throughout. There are definitely some homeware products we would love on our shelves at home and in the office, so it’s worth checking them out if you’re planning on redecorating anytime soon.

arket lifestyle

ARKET plans to expand its store offerings across Europe, with another UK based store opening in Covent Garden in the coming months. Here at Clothes Make The Man, we’re excited to see how this brand moves forward and encourage you to check out a store soon. Alternatively, the brand is of course available to purchase online at ARKET, so pay it a visit to check out the collections for yourself.

Words by Keanu Adorable

Swedish tennis legend-turned-designer Björn Borg has unveiled his “SIGNATURE” collection at the Royal Tennis Hall during Stockholm Fashion Week. Borg, whose signature Scandinavian style helped formulate the slick ’70s tennis player style, has inspired the likes of Wes Anderson (The Royal Tenenbaums) and George Michael, among others.

The Signature Collection and the Main Autumn Winter 2017 Collection, were showcased simultaneously formed by two armies epitomising retrospective and futuristic features. British stylist Tom Guinness presented a real hybrid between old and new points of the brand – clashing contrasts of retro silhouettes of the Signature Collection and bold, futuristic performance sportswear of Fall Winter 2017. Guinness gave a contemporary interpretation of the limited edition Signature Collection that highlighted the tracksuits in bold colours, sweatbands, and sneakers. The Main Autumn/Winter 2017 collection is a representation of maximal-minimal and more advanced technical active wear.

“This show emphasised what Björn Borg is all about and was an empowering statement for us. Contemporary and prospective, yet true to our DNA and the legacy as a tennis and sports brand. We wanted to state our position as the ultimate fashion sports brand” says Jonas Lindberg Nyvang, Global Marketing Director at Björn Borg.

Flip through the runway show below and head over to Björn Borg’s online store to shop the pieces.

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British fashion brand Jaeger is back for AW17 with a range that effortlessly celebrates classic English style. the brand’s Autumn Winter collection encompasses sharp and clean structures and natural forms to reflect the London landscape.

The menswear range launches in August with ‘Earthed’ – autumnal hues and organic shapes give a relaxed and easy to wear feel to the transitional collection. Soft knits in ochre and merlot create warmth, while the forest green flannel shirt injects a heritage feel. Inspiration is drawn from aerial photography as shown in the textured stripes, which add depth and contrast to the earthy collection.

Here are some of our favourite pieces from the collection that would make a fine addition to anyone’s wardrobe for the upcoming season. From basic and casual to more higher-end, this collection has it covered.

Jaeger Bonded Geometric Mac

Jaeger Bonded Geometric Mac

 

Jaeger Merino Roll Neck

Jaeger Merino Roll Neck

Jaeger Check Flannel Shirt

Jaeger Check Flannel Shirt

‘Distortion’ launches for September, focusing on Italian inspired tailoring. Sharp cuts and architectural qualities translate into menswear as clean lines and distorted grid checks explore new approaches to tailoring. Coats are key as light camel shades are worn with the structured suits to make a statement.

Pieces are available in-store and at www.jaeger.co.uk

Words by Keanu Adorable

Even though most of us are basking in the sunlight this summer, the autumn leaves and winter breeze is just around the corner, and it’s time of that year again to start layering up to battle the ruthless weather – which is a perfect excuse to go treat yourself to acquire new garments. Why not upgrade your current wardrobe with a brand new sweater?  but not just any sweater, tennis sweaters.

Here at Clothes Make The Man, we love it when preppy menswear classics get a modern twist with its silhouette. These items lose its blandness, and sometimes outdated roots which give the wearer an updated yet smart look, thanks to their face-framing and shoulder-broadening diagonal collar stripes. These bold V-neck knits look just as good over jeans and a tee as they do when layered with your favourite suit or slim chinos. Even if you don’t play tennis, you can still feel like Roger Federer no matter how bad your backhand is. Here are our top 6 picks for you to check out.

Orley Wide Trim V-Neck

Gucci Webbing-Trimmed Wool Sweater

Wimbledon Ralph Lauren V-Neck Sweatshirt

Wimbledon Ralph Lauren Sweater

Dries Van Noten Contrast-Tipped Merino Wool Sweater

Dries Van Noten Sweater

 

Words by Isaac Perry

Iffley Road was founded in 2013 by Husband and Wife team, Claire Kent and Bill Byrne, a London based brand, which showcases A collaboration between Style and premium active wear, all pieces inspired by moments ‘rooted in running history’.

Named after the Oxfordshire-based track where the first four-minute mile was conquered by Roger Bannister in 1954, this brand wishes to be an introduction into the running world, through a mix of comfort, style and ventilation paired with your classic running wear silhouettes it fulfils all your needs.

Since creation, the brand has become renowned for their best-selling Cambrian t-shirt – an iconic piece that offers unrivalled performance and style. Lightweight and breathable, the Cambrian is crafted from highly wicking, bespoke dri-releasee Piqué fabric that dries four times faster than cotton. With a slim cut and slightly longer sleeves, the t-shirt has become the ‘go to’ classic for runners across the globe.

Ifflery Road Shirt

Made from super soft, highly wicking dri-release material.

The Cambrian t-shirt also features a nod to this iconic record, with a tri-stipe hanging loop incorporated into the design bearing the colours worn by Roger himself, whilst the brand logo reflects the roundel adorning Bannister’s vest.

You can purchase Iffley Road products online at www.iffleyroad.com as well as Mr. Porter.