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The past few years has seen enough trends to make any man confused and unsure of what actually is ‘trendy’ there almost isn’t enough time for anything to remain ‘trendy’ until the next big thing comes along. The latest known to fashionistas and PR reps is the combination of active and casual-wear known as ‘Athleisure’. Athleisure is looking like you’re coming from or going to the gym, whether or not (let’s assume not) you actually hit the treadmill in between. Perhaps mixing a track jacket with a suit, or a pair of sweatpants with a shirt jumper and a smart pair of shoes. The element that ensures it doesn’t look as thought its all been chucked together awkwardly is the fabric and fit.
Streetwear/ sportswear mixed with high end fashion is seen all over the streets and runways this year. The latest buzzword in fashion ‘athleisure’, one of those ridiculous, made-up words that actually is perfectly descriptive. Whichever way you want to pronounce it there is no doubt that designers and retailers have been taking advantage of this sportswear prominence. Both parties have been producing clothes that fit a somewhat broad category of being appropriate for athletic or leisure pursuits, or both for that matter. Whether designers have just taken inspiration from sportswear and implemented that into their collections or created a completely new ‘athleisure’ line, its clear it’s a popular trend. This is evidenced by the sheer broad mixture of brands on websites such a ‘Mr Porter’. You’ll see a £50 Nike t shirt in the same category as a £700 Gucci track top.
The point is really that the principal pieces of a mans wardrobe being flipped, elevated and updated — to the point that, yes, it’s okay for you to wear sweats, joggers, hoodies and trainers in public. There have been a signifiicant increase in the number of brands that have taken this ‘Athleisure’ trend and incorporated it into their brand image and concept, we here are clothesmaketheman are have chosen a selective sportswear garments we think you can implement into your current wardrobe.
Ron Dorff
Paris- Stockholm based brand ‘Ron Dorff’ have created the ideal sportswear range this season mixing Swedish functionality with classic French elegance they’ve created some essential sportswear pieces of great fit and quality. They have this whole idea of clothes that perform whether worn at the gym, at home or on the street perfectly encapsulating this whole term ‘Athleisure’.
These essential items are from their latest collection available at their website www.rondorff.com.
Lulemon
Athletic brand ‘Lulemon’ from Canada is another brand that has adopted this ‘Athleisure’ way of thinking. Their website isn’t just a place for for fancy ladies yoga pants, the brand actually has a vast amount of men’s clothes that are perfect for the gym and just about any leisure activity you can think of. Their ‘To+From’ collection contains some perfect athleisure pieces if you’re more interested in a piece that feels as comfortable as activewear but can be worn out to dinner. Take a look at this long sleeve shirt which has all the formality of a normal button-down shirt but is made with swift fabric that’s lightweight and wicks away sweat.
These are our picks from their website lululemon.co.uk
Kit and Ace
Kit And Ace is a Canadian brand based in Vancouver, this brands took the best principles of athletic design and applied them to clothing you can wear all day. They believe what you wear affects your day – it can hold you back or keep you moving. You need performance and functionality for every part of it, not just at the gym.
Check out their products over at kitandace.com/gb/en/
Outdoor Voices
Another great brand that encapsulates the ‘Athleisure’ look is Outdoor Voices. It is an active lifestyle brand which believes in freeing fitness from performance and embrace activity with ease. The brand was founded on that tenet that Doing Things – moving your body and having fun with friends – outlasts a win when it comes to inspiring sustainable active lives. The brands mission is to get people out there and Doing Things together, to redefine recreation as part of everyday life.
Have a browse through their collections over at outdoorvoices.com