by Keanu Adorable
Rumours of a collaboration between French label Louis Vuitton and New York brand Supreme have been circling the internet for the past weeks which have sent various sects of social media into a frenzy, and now these rumours have been confirmed when models donned out pieces and accessories during at the LV Autumn/Winter 2017 show this Paris Fashion Week.
Under the creative direction of British Designer Kim Jones – who took the helm of Louis Vuitton’s men’s division in 2011 – and with the cooperation of New York-based cult skatewear brand, Supreme and founder James Jebbia, Louis Vuitton presented a lineup of Autumnal looks that incorporated Supreme’s bold red and white box logo branding. “You can’t have the conversation of New York men’s wear without Supreme right now, because it’s such a massive global phenomenon,” said Jones in a pre-show interview with WWD.
The two labels have had an interesting history with Louis Vuitton filing a lawsuit against Supreme in 2000 after they created a mock skate deck wrapped in LV’s traditional insignia. Seventeen years later, how times have changed, and given the history of these brands and the cultural relevance of both of their logos, this could be noted as the most hyped-upt collaboration of the century so far. In fact, Jones has some personal history with the brand. “I used to work when I was at college unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it’s something I’ve known all along in my life.”
A homage to New York’s history as a thriving hotspot of creativity, the collection is smart-but-cool vibes, with loose cuts, relaxed garments and luxe fabrics. Look past the barrage of box logos and you’ll find easy-fit tailoring, some nods to workwear and some really sick silk pieces decorated with Art Deco motifs.
Unlike prior Supreme collaborations, this one will not be available at Supreme’s brick-and-mortar stores or online. The collection will be sold exclusively through Louis Vuitton stores later this year. Jones said the line designed with Supreme would go on sale at select Vuitton stores on July 17, but would probably also as pop-up stores are likely to be opened “in areas where both of them are popular,” according to Jones. Check out highlights from the Paris show below & start saving for July.
view the runway and collection at: louisvuitton.com