by Isaac Perry

‘Louis Vuitton is delighted to welcome Virgil Abloh as its new Men’s Artistic Director”
Read the press release earlier this week, so the rumours were true, Virgil Abloh is the new Artistic Director of Louis Vuitton appointed on the 26th of this month, changing the face of fashion.
Having been an immovable force in the fashion industry over the past couple of years his brand off-white has caught global headlines and been awarded multiple honours, making streetwear the new desirable high fashion. Abloh has become Louis Vuitton’s first African-American Artistic Director and become one of a few black designers to have graced French fashion houses, with many recognisable names such as Gucci, Balenciaga and Burberry all being lead by white males and the introduction of Virgil to this elite group of brands will bring a fresh diversity, not seen within the last couple of years.
Louis Vuitton is one of the eldest and most recognisable brands around the world with its ever so iconic print desired by so many. The brand fused high fashion and streetwear together through their most recent collaboration with skatewear brand Supreme, which I’m sure you were all aware of. This collaboration was down to Abloh’s predecessor Kim Jones’s creative influence, with Virgil being a natural progression into this realm.

Virgil has been quoted saying, “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams”.
Former creative director Kim Jones was appointed in 2011 and brought what could be considered a new look to this industry, he has now has moved to fellow LVMH- owned brand Christian Dior, is this the shift we have been waiting for?
London has been a dominating force in fashion over the past decades, however, are the iconic French fashion houses taking back the crown? We’ll have to wait and see.
“For the last eight to 10 years we’ve been having this conversation about what’s new, and for me, that has to do with making luxury relatable across generations.” It has been revealed that he has been putting together an eight-page brand Manuel defining the new ethos of Vuitton, making it more relatable to what people actually wear, however forming a luxury vision.
His first show for Louis Vuitton will take place this June at Paris Men’s Fashion week and to say that we are excited to see what creative flair he brings to the brand would be a massive understatement, keep your eyes peeled.










We arrive in the final destination on our round up of the male Fashion weeks for Autumn/Winter 2015. Bonjour Paris and we start the proceedings off with a brand not short on that certain Je ne said quoi, yes Louis Vuitton and what a way to start. Kim Jones just seems to be going from strength to strength during his tenure with the Luxury Power house. He drew his inspiration this season, on a personal hero, in the shape of British Designer Christopher Nemeth who was relatively unknown outside of Japan. He interpreted four of Nemeth’s signature prints and at the same time managed to work them expertly into the Vuitton aesthetic, that only he could have achieved to such a high level. Once again leaving everyone, a baited for next season to see what magic he may conjure.
Next up, onto a designer who left me agog with the beauty of his collection, Junya Watanabe, who based the look of his Autumn/Winter 2015 collection on the sub culture of the ‘sappers’ the nattily dressed gentlemen from the Congo. Think, those immaculately dressed dandies of 1930’s Harlem in their Sunday Best fit for Church and an audience with God himself. Nonetheless, this was no retro obsessed collection, this was modernity personified.
Then to Riccardo Tisci’s Givenchy, we saw a departure from the sweatshirts and Tees which have made the Fashion brand such a favourite of the likes of Professor Green through to Kanye West in recent years and a move towards the formal roots of the Parisian house. However, this was a dark and eerie at time unnerving presentation by Tisci and the Devil was literally in the detail.

Kris Van Assche for Dior Homme, seemed to run his show in reverse this season opting to start the presentation with formal attire in tuxedos in various forms then moving between smart and smart casual throughout. Mixing that juxtaposition of high formal then throwing in denim, a baseball cap, trainers or maybe even all three, just because he can.
Next we have the Luxury house of Luxury Houses, Hermes offering a Masterclass in the modern male’s wardrobe and what it SHOULD contain for every possible eventuality, whether that be a business meeting or what to wear for that all important down time, Veronique Nichanian had it covered to a tee, T-shirt that is.
Like Hermes, Alber Elbaz over at Lanvin did his take on what a the contemporary man needs for his functional wardrobe. He divided it into uniform sections which included, pinstripes, tweeds in grey, country plaids, army coats and military jackets.
Penultimately, we have Sir Paul Smith flying the flag for British Sartorialism on the continent. Like so many brands this season he too has adopted the maxim of Orange is the new Black or maybe he’s been watching too much Netflix, either way we have seen everyone from Christopher Raeburn to Missoni, Moschino and Vivienne Westwood all take on the sunshine hue. Smith looked back to move forward this season and saught his design team to plunder his archive of decades of hoarding.