Common People is essentially Kestin Hare, who cut his creativity teeth as Head of Design for the master of Outerwear Nigel Cabourn. Throughout his time here he never lost sight or love of his home town of Edinburgh and so after fifteen years of working for other people, he decided to return to Scotland create his own label and raise a family in his home town of Edinburgh.
Hare wanted to create a menswear brand that fused his love of Vintage and quality menswear into something of his very own, manufactured in the UK and was affordable to people with a common interest in quality menswear and this was the birth of Common People.
Common People is designed for people with a common interest in premium clothing and footwear. Common People represents a movement back to provenance and focuses on premium quality, craftsmanship and local sourcing to create a contemporary product with identity.
For Autumn Kestin has drawn inspiration from some key vintage finds from the Prohibition era, which influence the collections key shapes and details. The signature CP workwear blazer reinvents itself in pinstriped wool with matching cinch back, railroad trousers. The brands classic Mackinaw and Norfolk jackets are fabricated in a knitted woven style ushering a new direction into traditional styles for this season.
The heritage elements of the collection are combined with technical nylons, which reflect a contrasted sportswear feel. The bonded mac stands out with its electric blue neoprene lining whilst the short technical parkas add a new feel to the brand and collection.
Further to this the brand recently opened a flagship store in Edinburgh, no surprises there. The store is located in the unique destination area of Stockbridge and is nestled between contemporary interior boutiques, barbers shops, and the best cocktail bars and delis. The store interior has a minimal luxe feel with bold industrial features including original lighting design by Hare constructed from reclaimed bed frames, and a beautiful salvaged stainless steel table. This merging of clean lines with vintage also mirrors the signature style of Common People – modern heritage.